Extraordinary Creatives

• Creating A Sustainable and Inclusive Art World with Curator Marcelle Joseph

  Ceri is joined by Marcelle Joseph, an American independent curator and collector based in the UK whose collection champions female identifying and queer artists. Marcelle talks about her journey from corporate lawyer to art world innovator, revealing how early influences in material culture shaped her curatorial vision. With over 50 exhibitions curated since 2011, she discusses her feminist focused collection and her GIRLPOWER residency in France and gives advice for emerging artists. KEY TAKEAWAYS Marcelle's journey into art began with material culture influences from her grandmother's textile work and her father's entrepreneurial spirit. This now manifests in her current collecting of ceramics and textiles from female identifying and non binary artists. After leaving a successful corporate law career, Marcelle reinvented herself through a degree at Christie's Education and founded Marcelle Joseph Projects in 2011, eventually curating over 50 exhibitions that explore feminist theory and the performativity of gender. Studio visits are crucial exchanges where Marcelle connects with artists' influences and processes. She recommends artists prepare thoughtfully, demonstrating their practice range and sharing their theoretical inspirations. For new artists looking for opportunities, Marcelle advises maintaining a professional Instagram and comprehensive website showcasing at least five years of work, being selective with networking events as well as persistently applying for residencies and grants. Marcelle established a unique 50/50 collecting partnership with Kimberly Morris called the GIRLPOWER Collection, which expanded into a residency program in France that offers stipends, materials budgets and exhibition opportunities to three artists annually. The contemporary art market faces serious challenges, particularly for small to mid size galleries. Marcelle highlights Hauser & Wirth's model of offering small galleries a commission when signing their artists as a potential sustainability solution. Institutional governance work has been central to Marcelle's impact, including a former trustee at Matt's Gallery, Ambassador for the Royal Academy Schools, and Vice Chair at Mimosa House, which she values for championing marginalised voices. Marcelle's dream retirement project is to create a foundation in her hometown in upstate New York to introduce contemporary art to young people while offering artist residencies, giving back to the community that shaped her. BEST MOMENTS "I've adopted a lot of my father's mentality in my own career journey about deciding that I want to do something that's really brave and sort of outside of my comfort zone and just attacking it and making it happen." "I'm all about platforming those artists who have been marginalised or written out of the traditional Western art canon by the patriarchy." "I like supporting early career artists because it’s the most pivotal part of their career in my opinion. If they can’t get past being an early career artist, they’re not going to be an artist." "I often call my collection a collection of conversations, because almost all of the artwork is by artists that I know, that I've worked with, written about, done a studio visit with." "Don't be afraid to approach your heroes. What's the worst thing that can possibly happen? They turn around and walk away, right?" "I know websites are going out of fashion, but I find them so incredibly important to do my initial research on artists. A holding page is not enough. I like to see at least five years of their work." "Curating is all about caring for the artwork, but it's also about caring for the artist. That's really important to me." "Life is short so you shouldn't let any opportunity go by." EPISODE RESOURCES https://marcellejoseph.com @marcelle.joseph PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

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  1:39:40
• Defining Your Ideal Client – Attracting People Who Truly Get Your Work

  Tired of shouting into the void? In this episode Ceri reveals how creators can find their perfect audience without compromising artistic integrity. Using climate crisis art as a case study, Ceri demonstrates how identifying ideal clients can transform creative careers. Rather than changing your work to please others, it's about strategically connecting with those who already resonate with your message and using this in all aspects of your work, from creating to marketing. KEY TAKEAWAYS Defining your ideal client isn’t about changing your work or selling out. It’s about assessing what you already create, what you’re passionate about, and finding the people who care about the same things. Consider your clients demographics such as age, location and income. Psychographics are also important, things like their interests, values and beliefs and aspirations. Be as specific as possible, when you’re specific, you can tailor your marketing, your social media content and your pitches to speak directly to your ideal clients. BEST MOMENTS "You don’t need to change what you create. You just need to find the people who are already aligned with it.” “Who is most likely to resonate with your work? Think about age, occupation, lifestyle, and location.” “This isn’t about exclusion, it’s about making meaningful connections.” EPISODE RESOURCES PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

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  12:47
• Can Art Drive Social Justice with Rosalie Schweiker

  Ceri is joined by Rosalie Schweiker, a South German artist and cultural organiser reimagining how art can drive social justice. As co-director at Migrants in Culture, Rosalie shares her journey from EU citizen to confronting the UK's hostile immigration system and how this transformed her creativity. The conversation explores motherhood's impact on creativity, building collective driven organisations and dismantling oppressive systems while designing joyful alternatives. KEY TAKEAWAYS Rosalie structures her week meticulously since becoming a mother: two days of childcare, two days at Migrants in Culture and one day for "mopping up" life admin. This routine provides space for her creative process. Migrants in Culture operates as a design agency that creates capacity for organisers to imagine a world without borders, following design justice principles while ensuring their processes align with their values around migration justice. The traditional commissioning model for socially engaged artists often places them in an impossible position, expected to deliver transformative work with minimal resources while bearing all responsibility and getting paid less than everyone else involved. Building a collective helps shift from the unsustainable model of the individual artist to a more accountable, transparent system where decisions are made together, resources are shared and relationships are less disposable. Artists shouldn't view themselves as special or separate from broader societal pressures, instead recognising they are workers within a system helps adjust expectations and create more sustainable practices. Challenging the romanticised view of the artist, Rosalie suggests the system is intentionally designed to keep artists precarious while serving as "lightning rods" for organisational processes that otherwise can't be fixed. Motherhood has shifted Rosalie's artistic practice to focus on drawing as documentation and processing, showing how creativity adapts to life circumstances rather than requiring ideal conditions. The concept of "submerging" is as important as "emerging" for artists. Sometimes withdrawing from visibility to reflect, recharge, and develop work away from external pressures is essential to creative sustainability. BEST MOMENTS "I guess you find your people by just constantly showing up in a way. It wasn't like I had this as a vision for myself." “The art world can do whatever it wants to do. I am not here to fix that mess.” "When we make a report for an organisation or if we do graphic design and people are excited about it, you get quite direct feedback." "The system is designed to work. People, especially when they're first engaged with immigration, they're like, 'Surely that must be a mistake,' but if this mistake keeps reappearing all the time, we can assume that this is structural, and this is intended." "I really struggle with attributing value to what I do as an artist, as a person. I can only do that when other people are in conversation with me for some reason." "That idea of continuing the status quo by trying to fix it, solve it, work hard, graft, overcome it, is such a familiar story to so many of us listeners, I'm sure." "Submerging is as important as emerging, I would say." EPISODE RESOURCES www.RosalieSchweiker.info https://www.instagram.com/rosalieschweiker/ https://www.migrantsinculture.com/ PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

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  1:38:22
• Hacking Your Money Mindset: Elevate Your Earnings in 2025 (in 15 minutes… or a little longer, but totally worth it)

  Ready to stop waiting for that elusive cash fairy and actually make 2025 the year your bank account catches up with your creative talents? Ceri explains how artists and creatives can rewire their financial mindsets to elevate their earnings in 2025. Ceri reveals practical accountability frameworks, goal setting techniques and mindset shifts that turn vague money hopes into tangible results. This episode delivers the financial reality check creative souls desperately need and teaches you how to hack your money mindset. KEY TAKEAWAYS Rewire Your Money Mindset. Say these out loud to yourself: "I can earn money." " I earn money." "I have money." "I spend money." Try saying these out loud every morning for a week. Notice what thoughts come up. Challenge them. Find a ‘Money Mark’. So a friend, colleague or mentor who’s also ready to level up. Here’s how to make it work: Set a financial goal for the year and share it. Meet monthly (or fortnightly) to check in, swap ideas, and keep each other motivated. Call out each other’s limiting beliefs. Use your collective brainpower to spot opportunities, collaborations, and new income streams. Set a Financial Goal and Actually Track It. Be specific, Define Your Number. Identify Your Income Streams the Sh*t Work – If it’s time-consuming, joyless, and underpaid, ditch it. Use a System to track your progress. Set Deadlines and Stay Accountable. Money goals only work if they have deadlines. Break it down like this: Annual goal. Quarterly check-ins. Monthly Milestones. Regular Money Mark meetings. Know Your Worth and Price Accordingly. Your prices should reflect the value you bring, not just the hours you put in. Charging properly doesn’t make you greedy, it makes you sustainable. The right people will pay your rates. Stop Hoping and Start Practising. Here’s the truth: getting better at making money is just like getting better at your creative work, it takes practice. BEST MOMENTS Most of us in the arts have been trained to believe that making money is for other people. That success stories are anomalies. That talking about cash is a bit icky. Money goals only work if they have deadlines. Otherwise, you’ll still be thinking about them in December 2025, wondering where the time went. "Your prices should reflect the value you bring. Price confidently, and your clients will recognise the worth of your offerings." “You’re not bad with money. You just haven’t trained yourself to think about it differently.” EPISODE RESOURCES PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

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  8:48
• How Museums Can Shape the Future with Seb Chan of ACMI

  Ceri explores the future of cultural spaces with Seb Chan, the director & CEO of ACMI, where he is redefining how museums connect with their audiences. Seb talks about his evolution from experimental music producer to museum innovator and reveals how his background in creating immersive musical experiences has shaped his approach to museum design. Seb’s unique experiences and professional knowledge give a unique perspective on how museums can shape the future. KEY TAKEAWAYS Drawing from his experimental music background, Seb discovered that museums should move beyond traditional education to spark curiosity. His experience in underground music scenes taught him how to create environments where people feel empowered to explore the unfamiliar. Going from tech consultant to museum CEO, Seb developed a future focused philosophy. He now insists cultural institutions must be designed for the future, considering not just technology but also the skills future generations will need. Leading multiple international institutions taught Seb the importance of acknowledging diverse cultural contexts. His experiences across New Zealand, Australia, and America shaped his understanding of how museums can create inclusive spaces that transcend shared assumptions. Physical tools can enhance digital experiences. Seb’s work with these technologies revealed solutions for maintaining visitor focus in our distraction prone lives. Through years of visitor research and practical application, Seb developed strategic principles for creating memorable museum experiences. His approach integrates multisensory engagement with thoughtful space utilisation. Witnessing the erosion of societal trust, Seb recognises why cultural institutions are vital spaces for rebuilding connections. His leadership philosophy emphasises fostering genuine dialogue and understanding across communities. Despite facing resource constraints and pandemic exhaustion, Seb maintains his commitment to experimentation; continuous innovation is crucial for addressing complex societal challenges. Based on his transformative work at ACMI, Seb changed how they measure success. He shifted focus from traditional visitor counts to deeper engagement indicators, fundamentally changing how museums evaluate their impact. BEST MOMENTS "For me, music has a particular ability to transcend cultures and time and space too, it gives you a different sense of time. Going to a gig or going out to an event, that sort of sense of time shifts and time stretches and makes me think about things in other ways." "In the world we live in, where all our social relations and communities are run through media, museums have a vital role in helping people make sense of that complexity." "You can design spaces to change behaviour and to change people's openness and when you design them well, they work. I know a lot of artists are sort of thinking about this sort of stuff too." "Niche interests and the platforms that media is distributed on, and the way those platforms monetise attention as well is based on fragmentation and driving difference amongst that. And that can be very interesting and positive and also politically, it can be very destructive as well as we're seeing play out in various parts of the world." "Focus is hard now. I think people find there's lots of things vying for their focus. But again, using those design principles, I think you can design for focus." "We need to find ways to disagree about things... there was an ability to disagree without it becoming, your house getting swatted." "It's very easy to get someone interested in music that they didn't think they liked and it's probably the easiest art form to get someone interested in because it's so multisensory." "People are interested in lots and lots of different things and they're very up for things they're not familiar with if you don't make them feel like idiots." EPISODE RESOURCES GUEST LINKS: www.acmi.net.au IG: @acmionline PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected] **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

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  1:59:11

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