VWO Podcast

• Does Your North Star Metric Matter More Than ROI? Arshdeep Singh On Strategic CRO

  Most companies treat CRO as just another conversion tactic.But what if CRO could be your tool for capital allocation decisions?In this episode, Arshdeep Singh, Former Senior Director of Technology at Kapiva, sits down with our host Niti Sharma for an in-depth conversation.He shares how he transformed experimentation from isolated AB tests into a strategic growth engine that helped scale the company to multimillion-dollar revenue.Arshdeep has nearly two decades of experience scaling platforms, leading high-performing engineering teams, and driving AI-led transformation.During the episode, Arshdeep also reveals the frameworks, mindsets, and guardrails needed to make experimentation work across product, engineering, data, and CX teams.Key insights from this conversation:- How to identify and operationalize compounding loops for exponential growth- Why experimentation should drive capital allocation decisions, not just conversion uplift- Setting North Star metrics and guardrails to prevent siloed optimization- Building a culture of testing that celebrates learning, not just wins- Democratizing CRO across non-tech teams without compromising qualityChapters:00:00 - Episode trailer01:54 - Niti and Arshdeep kick off the conversation04:09 - Scaling from early stage to multimillion-dollar revenue through CRO06:30 - What are compounding loops in experimentation?07:27 - Essential cultural traits for cross-functional experimentation09:00 - How AI is reshaping experimentation speed and quality11:08 - Using AI to safeguard reliability in customer experiences12:45 - Mobile-first experimentation: Beyond transactions to habit loops14:40 - The ICE Framework for experiment prioritization17:07 - Why data-driven decisions beat intuition (but intuition still matters)19:53 - Setting guardrails: Shared objectives and North Star metrics22:06 - Moving from conversion tactics to strategic growth enabler25:15 - Getting CRO buy-in from leadership and stakeholders26:49 - How VWO helped democratize experimentation at Kapiva29:00 - Why some companies succeed at experimentation (and others fail)31:42 - Best advice Arshdeep has received33:50 - Rapid Fire:  If you were starting a career in CRO today, what would you do differently?34:13 -  One thing your non-industry friends don't understand about your job.35:06 - Book recommendations36:06 - Go-to travel destination36:52 -   One thing AI will take over in the next 3 years37:42 - If not tech, what other profession would you have chosen?38:50 -  Dream or goal you want to accomplish in the next 3 years39:59 - Advice for listeners40:38 - Niti and Arshdeep sign off

  --------  

  41:13

  --------

  41:13
• From Website Funnels To Live Global Events: May Chin’s Incredible CRO Journey

  Most product leaders can easily test and roll back failures. But May Chin builds for live events where a global audience sees every mistake. 🎯In the latest episode of the VWO podcast, our host Bhavan Kochhar is in conversation with May Chin, Product Leader at Token 2049 and Super AI, two of the world's most prominent tech conferences.With a track record of scaling consumer platforms across Southeast Asia at Zalora, Mindvalley, Lazada, and iProperty, May now orchestrates end-to-end technology strategy for global events, delivering seamless experiences for attendees and sponsors at a massive scale.In this conversation, May opens up about building products when timelines are fixed and AI features need to be shipped in days. This episode is packed with hard-won insights and a fresh perspective on building great products. 🚀Chapters: [00:00] A quick sneak peek into the episode [01:54] Bhavan and May kickstart the conversation [03:35] May's pre-podcast and pre-event rituals[04:48] Building for global conferences vs. consumer platforms [08:37] Defining product success when serving both attendees and sponsors [11:56] Prioritization under tight timelines and high-stakes environments [15:13] Using low-code and AI-driven tools to reduce complexity and empower non-technical teams [17:56] Where human discretion becomes essential despite automation and AI [20:28] Practical approaches to democratizing experimentation across functions [24:05] Aligning cross-functional teams around shared priorities despite competing KPIs [29:13] Biggest opportunities for product leaders combining AI and experimentation [32:14] May's biggest mindset shift as a product leader [35:14] Early career advice that shaped May's journey [37:02] Rapid fire round: One thing May would do differently starting in CRO today [37:29] The CRO metric people should stop obsessing over [37:58] What AI will replace in the next 3 years [38:44] Three Book recommendations[39:47] May's dream goal for the next 3 years [40:37] Bhavan and May sign off

  --------  

  41:13

  --------

  41:13
• Experimentation In Fintech: Vinayak Purshan On Why You Must Have A 'Fail-Forward' Mindset

  In the fast-moving Fintech space, a single wrong experiment can shatter user trust, but staying safe could mean missing huge growth opportunities. ⚡In the new episode of the VWO podcast, Vinayak Purshan sits down with our host Niti Sharma. Vinayak is the Associate Marketing Director at Cashfree Payments, India's leading payments technology company, powering over 800,000 businesses. 🎙️With expertise in social media, paid acquisition, analytics, and multiple tech platforms, Vinayak builds integrated, data-driven marketing systems that enhance Cashfree’s presence and accelerate growth.In this engaging conversation, Vinayak opens up about his proven strategies for optimizing in a high-trust, high-speed environment where every test is crucial.Tune in now! 🎙️Chapters:[00:00] - A quick sneak peek into the episode [01:48] - Niti and Vinayak kickstart the conversation [05:06] - Choose marketing and CRO as a career path[06:33] - Balancing experimentation with speed, trust, and security in Fintech [08:51] - Combining quantitative and qualitative data for impactful experiments [13:13] - A failed or surprising experiment that changed how Vinayak understands user behavior[16:20] - Extracting learnings from experiments to shape long-term website strategy[18:19] - Building cross-team collaboration and celebrating failures[20:23] - Key metrics used to measure CRO success at Cashfree Payments[23:21] - Mindset shifts that need to happen in experimentation[25:46] - How VWO supports Cashfree’s experimentation process and their most used features[29:31] -  Using multi-channel insights to improve website testing and drive innovation continuously[32:07] - Navigating SEO in the age of AI and zero-click searches [37:22] - The future of experimentation and marketing in Fintech with AI-driven changes[40:30] - Advice for teams trying to build a CRO culture[42:50] - Rapid-fire: One thing to do differently when starting a career in CRO today[43:16] - One thing your non-industry friends still don't understand about your job.[44:07] - Book recommendations for VWO Podcast listeners[44:30] - Go-to travel destination[45:19] - One thing AI will replace in the next 3 years [45:42] - If not a CRO specialist, another profession you would have chosen[46:02] - One CRO metric people should stop obsessing over[46:48] - A dream or goal to achieve in the next 3 years[47:15] - Niti and Vinayak sign off

  --------  

  48:01

  --------

  48:01
• Bringing CRO to Taiwan: April Hung’s Mission To Build A Testing Culture In Asia's Emerging Markets

  In this episode of the VWO Podcast, host Aanchal Mahajan sits down with April Hung, digital consultant and founder of Four Digital.With 6+ years of experience across New Zealand and Taiwan, April shares how she helps brands turn insights into action and build stronger experimentation cultures.April’s journey started in New Zealand’s media industry, leading data-driven strategies for one of the country’s largest entertainment groups. Now in Taiwan, she’s driving the adoption of CRO in an emerging digital market. 🚀In this episode, you’ll learn about: ✅ Transitioning from a mature to an emerging CRO market ✅ Cultural & organizational factors that shape experimentation in Asia ✅ Which Taiwanese industries are embracing CRO ✅ Overcoming psychological blockers to testing adoption ✅ How AI tools lower barriers for hesitant brands ✅ April’s vision for Taiwan as a future CRO powerhouseWhether you’re scaling CRO in emerging markets or curious about Asia’s digital optimization landscape, this episode is packed with insights you can act on. 💡Tune in now and subscribe for more conversations with CRO leaders.#VWOPodcast #ExperimentationCulture #DigitalExperimentation #APACMarketing #TaiwanDigital #OptimizationStrategy #UserExperienceDesign #AIinMarketing #FourDigital

  --------  

  28:09

  --------

  28:09
• Turning Raw Data Into Actionable Stories feat. Nick Cawthon

  Design is not just about moving pixels around.True UX designers know it’s about using the right methods to solve the right problems.That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon. In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into:✅ A repeatable path from problem statement to validated solution✅ Choosing qualitative vs. quantitative methods without guesswork✅ Spotting deeper, system‑level issues that UI tweaks can’t fix✅ Linking research findings to growth, efficiency, and risk metrics✅ Teaching teams to turn raw data into stories people act on✅ Proven tips for earning C‑suite buy‑in, even in regulation‑heavy sectorsHit 'Follow' to stay updated on all new conversations from us.#VWOPodcast #ProductDesign #UXResearch #UserDesign #B2BPodcast #DesignPodcast #CustomerExperience

  --------  

  1:05:06

  --------

  1:05:06

Meer Zaken en persoonlijke financiën podcasts

Trending Zaken en persoonlijke financiën -podcasts

Over VWO Podcast

VWO Podcast: Podcasts in familie