Idea to Value - Creativity and Innovation with Nick Skillicorn

• Seth Godin - The Song of Significance: Podcast E165

  In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful. Full episode at https://wp.me/p6pllj-1Qm  Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: 00:02:45 - Showing up to create, and how the format of the media influences what he creates 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers 00:07:45 - The smallest viable audience gives you freedom 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 - The Song of Significance: What is the best job you ever had? 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world 00:18:00 - The difference between managers and leaders, and how everyone can be a leader 00:22:15 - Teams engage in mutual leadership. Teams can make significance 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system 00:29:15 - How to change your situation at work to become more significant 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it 00:34:30 - How to get enrollment from other team members 00:36:45 - How to ask questions to create a vision for what to do next 00:39:30 - Real creativity is a generous act Links mentioned in today's episode: The Song of Significance: https://seths.blog/song/ Seth's Blog: https://seths.blog/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

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• Scott Kirsner & Alex Slawsby - Benchmarking Innovation Impact 2023: Podcast E164

  Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023". See the full episode at https://wp.me/p6pllj-1PQ  We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy. Topics covered in this episode: 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation 00:18:00 - How different teams appear to define the ambition of innovation differently 00:22:45 - The top 10 challenges to innovation in companies 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing 00:30:00 - The top 8 enablers of innovation success 00:33:45 - Innovation teams are choosing to work in a hybrid manner 00:41:00 - The trends with hiring and innovation team sizes 00:44:30 - How budgets for innovation teams are falling compared to previous years 00:47:15 - Not enough innovation leaders are acting like intrapreneurs 00:50:00 - This is the year where innovation teams either prove their value or experience pruning Links mentioned in this episode: Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/ The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/ Innolead website: https://www.innovationleader.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

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• Todd Henry Developing a Daily Creative practice Podcast S7E163

  In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd. You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive. See the full episode at https://wp.me/p6pllj-1NE #creativity #toddhenry #productivity #nickskillicorn #ideatovalue Topics covered in the episode: 00:01:30 - What the Daily Creative is about 00:04:00 - What you do every day matters more than what you do once in a while 00:07:15 - How the book is structured in order to be useful every day and repeatable 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill 00:15:45 - With people's shortening attention spans, people need a book like this now 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing 00:23:30 - Re-imagining what Todd wants to do in the world 00:26:40 - How Todd is diversifying how he does his core business work Links mentioned in the episode: Todd's website: https://www.toddhenry.com Daily Creative book: https://www.dailycreative.net Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

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• Podcast S7E162: Angus Fletcher - Improving creativity through narrative and movement

  In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling. See the full episode at https://wp.me/p6pllj-1MJ #storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative. Themes discussed in this episode: 00:01:30 - What is narrative storytelling 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s 00:07:00 - The longer people study, the less able they become at counterfactual thinking 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future 00:13:00 - The curse of knowledge and solving problems using the same techniques as always 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system 00:18:00 - What people believe is possible is usually related to their fears or hopes 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning Links mentioned in this episode: Angus Fletcher's website: https://www.angusfletcher.co/ Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

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• Podcast S7E161: Tiffani Bova - Employee Experience leading to Customer Experience

  In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz  #podcast #salesforce #growth #business We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth. Topics covered in this episode: 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience  00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers 00:22:00 - The value of management by walking around 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated Links mentioned in this episode: Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova Tiffani's Twitter: https://twitter.com/Tiffani_Bova Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ Tiffani's website: https://www.tiffanibova.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

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