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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
Nieuwste aflevering
129 afleveringen
Why 95% of companies stall on AI, and the behavioral science that fixes it
29-07-2026 | 47 Min.MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why removing small points of friction beats motivational pitches, and why framing AI as something to lose outperforms framing it as a gain.Inside Influence: Live with Dr. Robert Cialdini
22-07-2026 | 1 u. 2 Min.In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influence. Together, they explore ethical persuasion, authority, AI, and the practical behavioral insights that continue to shape effective marketingInside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
17-07-2026 | 41 Min.In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
15-07-2026 | 55 Min.In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust, exclusivity, and why small shifts in perception can dramatically change consumer behavior.Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action
13-07-2026 | 50 Min.This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the principles of reciprocity and liking, exploring how gifts increase spending, why similarity builds trust, and how brands can ethically shape persuasion and behavior.
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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