Topzenders Podcasts Live sport WK 2026 In je buurt Genres Onderwerpen

Podcasts MarketingBehavioral Science For Brands: Leveraging behavioral science in brand marketing.

Luister gratis naar deze podcast in de app:

radio.net

Slaaptimer

Favorieten opslaan

Gratis downloaden in de App Store

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Marketing Zaken en persoonlijke financiën

Nieuwste aflevering

123 afleveringen

Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
01-07-2026 | 59 Min.
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing customer interactions, why professionals are just as biased as consumers, and how behavioral science can improve everything from marketing to customer experience
How AI is influencing marketing and why human judgment still matters
24-06-2026 | 48 Min.
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.
How e-commerce brands use behavioral science to increase perceived value
17-06-2026 | 38 Min.
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brands can increase conversion, reduce friction, and shape buying decisions online.
Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior
10-06-2026 | 46 Min.
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocrisy, and why relatable messengers, simple interventions, and context matter more than most marketers realize.
Behavioral Science for Agencies: Strategy
03-06-2026 | 43 Min.
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpack why consistency, focus, and clear communication often outperform complexity and constant reinvention.

Meer Marketing podcasts

Trending Marketing -podcasts

Over Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Podcast website

Marketing Zaken en persoonlijke financiën