Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
17-07-2026 | 41 Min.
In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.
Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
15-07-2026 | 55 Min.
In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust, exclusivity, and why small shifts in perception can dramatically change consumer behavior.
Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action
13-07-2026 | 50 Min.
This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the principles of reciprocity and liking, exploring how gifts increase spending, why similarity builds trust, and how brands can ethically shape persuasion and behavior.
How behavioral science reveals what traditional market research misses
08-07-2026 | 40 Min.
In this episode, MichaelAaron and Richard challenge some of marketing’s biggest assumptions about consumer research. They explore why people often can’t explain their own decisions, why A/B tests outperform surveys, and how observing real behavior leads to stronger insights and better marketing decisions.
Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
01-07-2026 | 59 Min.
In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.

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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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