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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Marketing Zaken en persoonlijke financiën

Nieuwste aflevering

109 afleveringen

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
25-03-2026 | 55 Min.
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as the Zorro technique, the “But You Are Free” principle and “Arming Your Advocate” model.
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
18-03-2026 | 34 Min.
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science, the campaign shifted procurement thinking from purchase price to true cost.
Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
11-03-2026 | 53 Min.
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place prices, how charging a small fee is better than giving something for free, and why online retailers should handwrite thank you notes.
Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
04-03-2026 | 35 Min.
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales
How small behavioral shifts can help make you happier
25-02-2026 | 46 Min.
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical, science-backed ways to increase joy in everyday life.

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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Marketing Zaken en persoonlijke financiën