Old Men, New Money®: Bitcoin, Blockchain & Tokenization

The Future of Sports and Entertainment: Decentralized Ownership and the Role of Web3
In this episode of Old Men New Money, Phil Larmon discusses the systemic issues plaguing the sports and entertainment distribution models. He argues that the current system is fundamentally broken due to the disappearance of scarcity, leading to economic collapse and fragmentation in media consumption. Phil breaks down how Web3 technology can solve these problems by introducing scalable ownership models, decentralized content creation, and peer-to-peer betting. He explains how tokenized media distribution can align the interests of fans, creators, athletes, and leagues, making them stakeholders rather than mere consumers. The episode concludes with a look at how this shift will permanently change the economics of sports and entertainment.
00:00 Introduction: The Broken Distribution Model
01:43 The Collapse of Scarcity in Media
03:06 The Rise of Fan Ownership
04:52 Web3: The Future of Media Distribution
05:59 The Streaming Dilemma
07:43 Tokenized Media and Fan Engagement
12:07 Decentralized Betting and the Future of Sports
13:11 The Inevitable Shift to Tokenized Media
17:12 Conclusion: Rewriting the Economics of Entertainment


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Revolutionizing Sports Wealth: Athlete Tokenization's Bright Future
In this episode of Old Men New Money, Phil Larmon explores the concept of athlete tokenization as a solution to the financial and identity crises that athletes often face. He differentiates between economically sound tokenization and the hype around NFTs and digital collectibles. He critiques the early attempt by Fantex and explains why it failed due to the absence of supportive laws, technology, and cultural acceptance at the time. Larmon then discusses the modern landscape where high school and college athletes can monetize legally, paving the way for sustainable tokenization. He emphasizes the need for an aligned ecosystem involving agents, managers, and professional associations to ensure these investments are ethical and beneficial for athletes. The episode also explores the potential long-term benefits of tokenization, including post-career earnings and stronger fan engagement, ultimately providing athletes with financial and identity stability throughout and after their careers.
00:00 Introduction to Athlete Tokenization
00:39 The Structural Problems in Sports
02:09 The Fantex Experiment
05:26 The Modern Landscape of Athlete Tokenization
06:12 Case Studies: Potential and Real Examples
13:35 The Role of Agents and Managers
15:32 Post-Career Monetization
18:46 The Four Conditions for Successful Tokenization
20:42 Conclusion and Future Insights


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The Blueprint of Tokenization in Modern Entertainment: Real Ownership and Participation
In Episode 22, host Phil Larmon shifts from the 'why' of fan ownership to the 'how', detailing the mechanics behind tokenization within the entertainment industry. This episode delves into how tokenization collapses the traditional layers of access, ownership, and monetization, using blockchain technology to create verifiable, programmable, and transparent ecosystems. Larmon explores practical applications such as tokenized ticketing, fan access, compliant equity models, media distribution, loyalty pipelines, and real-world authentication. He emphasizes that tokenization is transforming everything from music and film to sports and digital collectibles by shifting fans from passive consumers to active participants with real economic stakes. The episode highlights current implementations and future predictions, asserting that regulated, transparent tokenization will revolutionize entertainment.
00:00 Introduction and Recap
00:56 The Blueprint for Fan Ownership
02:04 Tokenized Ticketing Revolution
03:59 Fan Access and Engagement
05:47 Compliant Equity Models
07:25 Media Distribution Tokens
08:58 Loyalty to Equity Pipelines
10:03 Authentication and Digital Twins
11:01 The New Fan Economy
12:01 Real-World Applications and Future Predictions
15:31 Regulation and Compliance
18:39 Conclusion and Next Episode Preview


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Fan Ownership in Sports and Entertainment: The Future of Digital Securities
In this episode of 'Old Men New Money,' Phil Larmon dives into how digital securities can revolutionize the sports and entertainment industries. By applying the concepts of digital assets, compliance, and tokenization, fans, athletes, and creators can all benefit in unprecedented ways. Larmon illustrates how stadium districts can be tokenized, offering fans real, fractional ownership and creating new economic alignments between stakeholders. He also discusses the potential for regulated digital securities to transform fan participation, support athletes' financial health, and reshape the entertainment industry. The future of fan ownership is explored through practical examples and the promise of a more inclusive, economically aligned model.
00:00 Introduction to the Series
00:55 The Emotional Power of Sports and Entertainment
01:47 The Problem with the Old Model
02:17 The Promise of Digital Securities
03:55 Stadium Districts: The Future of Sports Real Estate
06:12 Fan Tokens vs. Real Ownership
11:35 The Role of Digital Securities in Entertainment
12:34 The Future of Fan Ownership
14:28 Conclusion and Next Steps


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The Rise of Community Marketing Officers: Transforming Customer Advocacy
In this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing.
00:00 Introduction to Community Marketing Officers
01:23 The Power of Customer Investors
04:19 Structures for Incentivizing CMOs
06:32 Legal Considerations and Compliance
08:07 Implementing a CMO Program
09:33 Web3 Examples of Community Marketing
11:03 Measuring CMO Program Success
13:03 Common Mistakes and Risks
16:28 Future of Community Marketing
19:13 Conclusion and Resources

Explore further with my books, The Insumer Model and Your Equity in Your Pocket, both available on Amazon.


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