refashioned

and the award for worst greenwashing this year goes to....🤪 let's take a look back at some of the biggest news stories from 2024, from Shein's pr blunders to Nike's "sustainability bloodbath" throughout the year i released somewhat-monthly news headline videos diving into so many topics, and i thought it could be fun to go back and pick out the best stories that felt meaningful to me in either because the drama and lies they exposed were insane or the impact they had feels important, and share them with you guys 🫶 would love to hear what stories u guys think were the most important this year and your thoughts for 2025!!!! 🫶 thanks sm for watching - pls like, comment and subscribe xx 🤍 follow me on tiktok / insta / threads: katieerobinson_ 🎧 podcast: refashioned (Spotify & Apple) 💌 substack: katierobinson.substack.com 🖇 or go to my linktree: linktr.ee/Katieerobinson_ 📮 business email only - [email protected] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 intro!!! 02:54 LVMH 06:40 Shein 10:14 vegan-washing 12:23 Nike 15:57 Lululemon 17:31 positive news montage 18:36 thanks & bye!!!

Happy Holidays! ❄️Let's spend Boxing Day reflecting on the past year of trends in fashion, why personal style discourse both dominated and disappointed in 2024, my personal goals for 2025 and also a big thank you from me for the amazing support I've received this year!!!!hope wherever you are and whatever you're doing you have an amazing few days of joy & rest ❤️ 🫶 thanks sm for watching - pls like, comment and subscribe xx 🤍 follow me on tiktok / insta / threads: katieerobinson_ 🎧 podcast: refashioned (Spotify & Apple) 💌 substack: katierobinson.substack.com 🖇 or go to my linktree: linktr.ee/Katieerobinson_ 📮 business email only - [email protected] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 intro 02:06 a massive thank you!!03:17 personal style dominated & disappointed05:37 Mina Le & my struggles w personal style07:48 my goals for 202514:38 the biggest trends of 202423:23 final thoughts

today we're asking one simple* question: what does fast fashion mean in 2025? * turns out, not actually that simple... let's talk about how the principles that first defined fast fashion have now been so widely adopted by the larger fashion industry that it actually may be fairer to say that everything is fast fashion than not - and why I no longer think labelling brands as fast fashion is the right thing to do 🥴 would love to hear your thoughts on this and how we define luxury in 2025 too!!! ty to everyone who joined in on the poll on my community page and shared their thoughts, was v helpful 🫶 🫶 thanks sm for watching - pls like, comment and subscribe xx 🤍 follow me on tiktok / insta / threads: katieerobinson_ 🎧 podcast: refashioned (Spotify & Apple) 💌 substack: katierobinson.substack.com 🖇 or go to my linktree: linktr.ee/Katieerobinson_ 📮 business email only - [email protected] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 intro 02:36 what happened in 2024 05:31 fast fashion no longer has meaning 07:20 what makes a brand fast fashion? 10:45 what isn't fast fashion?! 11:42 what makes a luxury brand? 12:25 ethics / sustainability? 13:40 "better" materials? 14:34 costing more? 16:01 brand identity? 16:55 sophistication / marketing? 18:24 creativity / craftsmanship? 19:37 your thoughts 20:20 my thoughts

video essay looking at the problems that come when we conflate parasocial relationships with consumption, using Matilda Djerf & Djerf Avenue drama, Grace Beverley's Tala, Aimee Smale's Odd Muse and Molly Mae's Maebe as examples 👀 let's talk about fashion brands started by influencers and the unique issues that they face in today's social media landscape 😮‍💨 🫶 thanks sm for watching - pls like, comment and subscribe xx 🤍 follow me on tiktok / insta / threads: katieerobinson_ 🎧 podcast: refashioned (Spotify & Apple) 💌 substack: katierobinson.substack.com 🖇 or go to my linktree: linktr.ee/Katieerobinson_ 📮 business email only - [email protected] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 intro 01:46 PT1 INFLUENCER BRAND EXAMPLES 💭 02:12 Djerf Avenue / Matilda djerf 04:20 Maebe / Molly Mae 06:33 Odd Muse / Aimee Smale 07:47 Tala / Grace Beverley 09:28 PT2 SIMILARITIES 💭 09:48 fast fashion background 10:56 offering "sustainable" alternatives 12:34 quiet luxury aesthetics 14:10 having a "face" of the brand 16:25 PT3 PARASOCIAL RELATIONSHIPS ONLINE 💭 17:23 what is considered an advertisement? 17:47 legal issues with #ad disclosure 18:28 does it stop mindful consumption? 20:34 PT4 CANCEL CULTURE 💭 21:10 traditional brands' pr strategy 21:41 the influencer apology video 24:50 cult-behaviour & consumer reactions 29:24 final thoughts