Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business

Wondering how to grow a business during an economic downturn when customers are spending less, expenses are rising, and uncertainty makes every decision feel riskier?
Most business owners respond to tough economic conditions the same way: They cut spending, reduce expenses, and wait for things to improve.
But what if the decisions that seem safest are actually putting their businesses at greater risk?
In this encore episode of The Rich Dad Radio Show, Robert Kiyosaki sits down with Vic Keller, serial entrepreneur, investor, and founder of KLV Capital and Experience Ventures, to challenge conventional thinking about surviving and growing a business during difficult economic times.
Vic knows what it takes to build businesses from the ground up. After leaving a career at JPMorgan, he started his first company with limited resources and went on to build multiple businesses that Berkshire Hathaway eventually acquired.
But his experience raises an important question: What separates businesses that survive an economic downturn from those that fail—even when they have great products and loyal customers?
Robert shares the story of a successful retailer who had nearly everything a business owner could want: a prime location, knowledgeable employees, high-quality products, and affluent customers.
Yet the business still struggled.
What went wrong?
Robert and Vic examine why some entrepreneurs make their biggest mistakes when the economy slows, what private equity investors look for when evaluating a business, and why the people surrounding an entrepreneur may matter more than the business idea itself.
They also challenge a common assumption about business growth: that success depends primarily on having enough capital.
For entrepreneurs considering starting a business, expanding an existing company, or navigating uncertain economic conditions, this conversation offers a different perspective on leadership, marketing, customer relationships, and recognizing opportunity.
Because when the economy gets difficult, the biggest threat to your business may not be the downturn itself. It may be how you respond to it.
00:00 Introduction
00:29 Meet Vic Keller
03:15 First Product Breakthrough
04:26 Recession Mindset Shift
07:02 Batten Down Hatches
09:57 Market Harder Not Less
12:51 Retention Is Everything
15:42 Private Equity Checklist
16:47 People and Partnerships
21:01 Mission-Driven Leadership
23:29 Ethics and Leading Forward
27:44 Final Takeaways
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Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.
The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.
 
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In this episode of The Rich Dad Radio Show, Robert Kiyosaki breaks down the five money lessons school never taught you. You'll learn the real definition of wealth, why the most popular purchase in America can keep you broke for decades, what's quietly happening to every dollar in your savings account, and how the rich use the one money tool your parents warned you about.

Understanding why the U.S. dollar is fake money, according to Robert Kiyosaki, starts with a question most people never ask: What makes the money in your wallet valuable?
You work for dollars. You save dollars. You trust those dollars to help fund your retirement.
But what happens when the currency you're saving continues to lose purchasing power?
In this special edition of The Rich Dad Radio Show, Robert Kiyosaki revisits conversations with precious metals experts Jim, Charles Goyette, Kevin DeMeritt, Jay Martin, and Doomberg to challenge what most Americans believe about money.
Robert shares a lesson he learned while serving in Vietnam that changed how he viewed gold, silver, and the U.S. dollar. It's a story about a gold coin, a failed negotiation, and a realization that his formal education hadn't prepared him to understand.
The conversation raises an uncomfortable question: If gold and silver have served as money for thousands of years, why do so many people trust paper currency more?
The guests examine what changed when the United States moved away from gold-backed currency, why government debt and monetary expansion matter to investors, and what the movement of physical gold between countries could signal about confidence in the global financial system.
They also challenge a common assumption about precious metals: that gold and silver are simply investments people buy because they expect prices to rise.
But are rising prices really the most important thing investors should be watching?
And what should you understand about physical ownership, storage, and risk before deciding whether precious metals belong in your financial strategy?
The Rich Dad lesson: Before you decide where to invest your money, make sure you understand what money actually is.
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Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.
The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.

Rich dad asked Robert Kiyosaki to rank three words. 97 out of 100 people rank them the same way, and it's why they never get rich.
In 1973, Robert was 25, just home from Vietnam, with $3,000 saved. He asked his rich dad to let him invest alongside him. The answer was "Not for you." Not long after, rich dad asked him to rank three words, and how Robert answered shaped the next twenty years of his life.
In this episode, Robert tells the full story, and why the order you put those three words in may be deciding your financial future right now.

Understanding how the financial system works is essential for anyone trying to protect their wealth, evaluate investments, and make informed financial decisions.
Most people focus on earning money, saving for retirement, and investing in traditional financial products. But few understand how banks create credit, how central banks influence financial markets, or how debt and regulation affect the assets they own.
In this special edition of The Rich Dad Radio Show, Robert Kiyosaki and Kim Kiyosaki revisit conversations with financial experts who challenge conventional thinking about money, banking, inflation, energy, and investing.
The central question: Are you making financial decisions based on how you think the system works—or how it actually operates?
What you'll learn:
-How the financial system works beyond traditional saving and investing
-Why exponential growth matters when evaluating economic trends
-How banks create credit and manage deposits
-Why bank balance sheets and financial stability matter
-What central bank digital currencies are and why they raise privacy concerns
-How central bank policies can influence inflation and asset prices
-Why energy and natural resources matter to economic activity
-How private equity firms use debt to acquire businesses
-Why corporate leverage can create risks for employees and investors
-How financial education helps investors ask better questions about money
Throughout these conversations, Robert returns to a consistent message: Financial education gives people a better foundation for making decisions about their money.
Understanding debt, banking, monetary policy, and investment structures doesn't eliminate financial risk.
But it helps investors recognize risks they might otherwise overlook.
You don't have to control the financial system to understand it. And the more you understand it, the better equipped you are to make informed financial decisions.
00:00 Best Of Rewind
00:05 Three Es Framework
00:39 Exponential Growth Basics
01:18 Stadium Eyedropper Story
04:03 We Are Near The Top
04:48 Debt And Fake Money
06:41 Energy Powers Economy
09:36 Banks Create Dollars
11:31 CBDC Privacy Threat
15:48 FDIC And Eurodollars
19:02 Central Banks Fabricate Money
26:58 What Private Equity Is
30:09 Unregulated And Unaccountable
33:17 Pensions And Bankruptcy Risk
36:28 Final Takeaways
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FREE Rich Dad Kit: 3 guides to help shield your retirement savings. Go to 🌐 prioritygold.com/richdad, 📱call 866-703-9895 or text GUIDE to 24999. (U.S. residents only).
-----
Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.
The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.