Suite Success: Masters of Hospitality

On this episode of Suite Success, host Katie Cline sits down with Angela Val, President and CEO of Visit Philadelphia, to talk about her remarkable journey from answering phones as the organization’s receptionist to ultimately leading it as CEO.

Angela shares why she didn’t apply for the CEO role the first time it became available, what finally gave her the confidence to go for the top job, and how she learned to lead by embracing her own strengths, blind spots and vulnerabilities. She also opens up about stepping into the role at a particularly difficult moment for the organization and why rebuilding the team with empathy became her first priority.

Katie and Angela also dig into what it actually takes to market an entire city. Angela explains why Visit Philadelphia sees itself as being in the “people attraction business,” how major events like America’s 250th anniversary and the FIFA World Cup can create an impact far beyond tourism dollars, and why changing the perception of a destination can be just as important as changing the reality.

Plus, Angela shares her perfect 48-hour itinerary for Philadelphia, from where to stay and shop to the bakeries, museums and neighborhoods worth exploring.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bilt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success listeners can enjoy 20% off all MONTHLY ⁠⁠⁠⁠Lodgify⁠⁠⁠⁠ plans for 1 year after redemption with code SUITESUCCESS20, valid from September 14 through October 16. Offer applies to Yearly and Bi-Yearly plans.

Timestamps:

00:00 Welcome to Suite Success

00:37 Meet Angela Val

02:04 Falling for Philly

04:42 Selling the City

06:04 Perfect 48 Hours

09:48 Growth and Development

11:55 Philly Vibe

13:46 Misconceptions and Reality

15:57 A Word from our Sponsors

16:55 More Than Cheesesteaks

17:42 Receptionist to CEO

22:25 Stepping Into Leadership

25:08 Leading With Vulnerability

27:37 Hiring for Blind Spots

29:25 Empathy as Leadership

30:26 Rebuilding After COVID

31:47 New Office, Fresh Start

33:35 Guiding Star

34:17 Lean Team Strategy

36:13 Letting Go of Control

38:08 Marketing a City

39:36 Impact Beyond Numbers

42:30 People Attraction Business

44:01 What's Next for Philly

47:08 Best and Worst Hospitality Experiences

50:29 Suite Summary

⁠Connect with Angela:⁠

⁠⁠⁠Angela's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/angela-val-8252356

Visit Philadelphia Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.visitphilly.com/

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline sits down with Anuraag Bhatnagar, CEO of The Leela Palaces, Hotels and Resorts, and explores his hospitality “calling,” hiring for values, and delivering luxury through deep human connection and anticipatory service rather than transactional SOPs.

Bhatnagar shares lessons from Oberoi (commitment to excellence and detail), Starwood (distinct brand DNA), and Marriott (operational rigor), then explains Leela’s post-acquisition “Leela 2.0” strategy: preserve authentic true Indian luxury while adding global best practices, technology, and commercial discipline.

He highlights initiatives like the nightly cultural ceremonial ritual, the Leela Palace Service with eight personalized touchpoints to remove friction, innovative food-and-beverage programming (about 40% of business), and Ojasya wellness evolving into longevity-focused integrated wellness.

He also outlines growth from 8 to 15 operating hotels with 10 more in development and previews Leela’s first international project, a Palm Jumeirah Dubai resort planned for 2028.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bilt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success listeners can enjoy 20% off all MONTHLY ⁠⁠⁠Lodgify⁠⁠⁠ plans for 1 year after redemption with code SUITESUCCESS20, valid from September 14 through October 16. Offer applies to Yearly and Bi-Yearly plans.

Timestamps:

00:00 Welcome to Suite Success

00:37 Meet Anuraag Bhatnagar

01:50 Hospitality as a Calling

03:18 Service Mindset

05:39 Hiring for Values

08:45 Lessons from Top Brands

12:48 Leela Strategy 2.0

15:38 Guests and Rituals

18:55 True Indian Luxury

21:49 A Word from our Sponsors

22:47 Generations of Guests

25:32 Food and Beverage

30:18 Wellness

33:21 Authentic Spa Touches

34:42 Mastering the Departure Experience

35:36 Farewell Surprises

38:38 When Hotels Get It Wrong

41:12 Why Leela Chose Dubai

44:12 Growth Pipeline

45:17 Picking a Favorite Property

48:05 Best and Worst Experiences

51:46 What Hospitality Means

54:42 Suite Summary

⁠Connect with Anuraag:⁠

⁠⁠Anuraag's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/anuraag-bhatnagar/

The Leela Palaces, Hotels and Resorts Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.theleela.com/

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline sits down with Larry Cuculic, president and CEO of BWH Hotels, the global hospitality company behind brands including Best Western Hotels & Resorts, WorldHotels and SureStay Hotels.

Before entering the hospitality industry, Larry spent 20 years in the U.S. Army, where his career took him from West Point to serving as a prosecutor and military judge. Today, he draws on many of the same lessons he learned in the military—discipline, accountability, trust and taking care of others—to lead thousands of hotels around the world.

Katie and Larry discuss his unconventional path from the Army to the C-suite, why guest experience is BWH Hotels’ number-one KPI, and the direct relationship he sees between taking care of guests and driving revenue. They also explore why technology can never replace genuine hospitality, how AI is changing the way travelers search for hotels, and what hotel companies need to do now to adapt.

Larry also shares why he left the Army after 20 years, what 55 years with his high school sweetheart have taught him about listening and relationships, and why, whether he’s leading soldiers, lawyers or hoteliers, taking care of people has remained the common thread throughout his career.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bilt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success listeners can enjoy 20% off all MONTHLY ⁠⁠Lodgify⁠⁠ plans for 1 year after redemption with code SUITESUCCESS20, valid from September 14 through October 16. Offer applies to Yearly and Bi-Yearly plans.

Timestamps:

00:00 Welcome to Suite Success

00:38 Meet Larry Cuculic

01:32Joining the Army

04:38 Family First

07:16 Leadership Lessons

09:57 Why Hospitality

13:02 West Point Mindset

14:48 Swimming and Reflection

17:59 A Word from our Sponsors

18:59 Marriage and Balance

22:14 From Counsel to CEO

25:05 Brand Standards

28:00 Guest Experience

34:05 Tech Enables Hospitality

35:36 Future Travel and Brands

40:21 What’s Next for BWH

46:12 Best and Worst Hospitality

48:33 What Hospitality Means

49:34 Suite Summary

⁠Connect with Larry:⁠

⁠Larry's LinkedIn⁠⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/larry-cuculic/

⁠⁠⁠⁠BWH Hotels Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.bwhhotels.com/

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline sits down with Peer Bueller, the new CEO of Kayak, about succeeding co-founder Steve Hafner and defining Kayak’s next era.

Peer shares what has surprised him most about stepping into the top job, why he’s more involved in the nitty-gritty of the business than he ever expected, and the leadership and productivity philosophies that have shaped his career. He also explains why he still manages his own calendar and books his own travel, how he gets more done by working at the right time rather than simply working more hours, and why he believes you can give 110% at work while still being the parent or partner you want to be.

Katie and Peer also dig into what AI will—and won’t—change about the way we travel. Peer shares where he believes conversational AI can make planning dramatically better, why traditional side-by-side comparison still matters, and how KAYAK is thinking about earning consumer trust as the way we search for and book travel evolves.

Plus, they discuss KAYAK’s bet on corporate travel, why Peer never had a decades-long plan to become CEO, what getting into rooms with other top executives taught him about reaching the top, and the discipline it takes to walk away from work when the work is never actually done.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bilt⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success listeners can enjoy 20% off all MONTHLY ⁠Lodgify⁠ plans for 1 year after redemption with code SUITESUCCESS20, valid from September 14 through October 16. Offer applies to Yearly and Bi-Yearly plans.

Timestamps:

00:00 Welcome to Suite Success

00:36 Meet Kayak’s New CEO

01:26 Succeeding Steve Hafner

02:48 AI Changes Everything

04:17 Hybrid Search Experience

06:27 Travel Inspiration Journey

09:14 Trust and Neutrality

11:41 Peer’s Origin Story

13:57 Life in the CEO Seat

15:10 A Word from our Sponsors

16:11 Modern Leadership Style

17:53 Ambition and Career Path

21:15 Work/ Life Balance

25:06 Ambition

26:09 Discipline When Work Never Ends

27:33 Hands On Leadership

29:21 Ownership

31:31 Kids Travel Perspectives

33:22 Rediscovering Europe

34:48 Earning Trust Through Clear Comparison

37:48 Personalized Travel With AI

39:34 Corporate Travel

42:34 Hospitality Hits and Misses

46:36 Suite Summary

⁠Connect with Peer:⁠

Peer's LinkedIn⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/peer-bueller/

⁠⁠⁠Kayak Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.kayak.com

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Suite Success, host Katie Cline sits down with Bri West and Jordan McDonough, co-founders of Somerled, a hospitality design firm that combines market research, guest psychology and intentional design to help owners create investments, not just interiors.

The two began working together when Bri tapped her longtime friend Jordan to help design one of her own short-term rentals. A few properties later, other investors began taking notice and asking them to do the same for their homes. What started as a collaboration between friends has since grown into a business that has designed more than 1,500 properties across the country. Along the way, Bri has also built a portfolio of more than 35 short-term rentals of her own, giving the pair a unique perspective on the intersection of design, hospitality and ROI.

Together, they unpack the formula behind designing spaces that don’t just look good, but perform. Bri and Jordan explain why they start with market data and the target guest before making a single design decision, how to determine which amenities are actually worth the investment, and why blindly joining hospitality’s growing “amenities arms race” can be an expensive mistake.

They also share why owners need to stop designing for themselves, how the right experience can turn a place to stay into a reason to travel, and why rising guest expectations are ultimately a good thing for the hospitality industry. Plus, Bri and Jordan open up about building a company as longtime friends, the decision to leave corporate life behind, and why hospitality itself can be one of the most powerful growth strategies for any business.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bilt⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success listeners can enjoy 20% off all MONTHLY Lodgify plans for 1 year after redemption with code SUITESUCCESS20, valid from September 14 through October 16. Offer applies to Yearly and Bi-Yearly plans.

Timestamps:

00:00 Welcome to Suite Success

00:38 Meet the Founders of Somerled

02:01 Bri’s Origin Story

07:37 Jordan’s Career Path

11:06 Scaling Rentals Fast

14:10 Co-Founder Secret Sauce

18:38 Going All In

22:32 Naming Somerled

24:23 Somerled Client Process

30:04 Amenities That Drive ROI

31:14 Pickleball

33:18 Operational Reality Check

36:13 Design Mistakes to Avoid

37:46 Amenity Strategy Case Study

41:52 Becoming a Top Property

47:09 Design for the Guest

48:08 Wellness Trend

50:37 Best and Worst Hospitality

59:49 Suite Summary

https://form.jotform.com/252193985491065?howDid=Referral&typeA19=Second%20Home%20First

Use the link provided to schedule your free consultation call and get $1,000 off virtual design & $3,000 off design & project management services

⁠Connect with Jordan and Bri:⁠

⁠⁠⁠⁠⁠Jordan's LinkedIn⁠⁠⁠⁠⁠: https://www.linkedin.com/in/jordan-patchell-mcdonough-758a9ba4/

⁠⁠⁠⁠⁠⁠Bri's LinkedIn⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/bri-west-2a7a93288/

⁠⁠Somerled Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.somerleddesigns.com/

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠