Sustainability In The Air

• Why Loganair believes regional airlines will lead aviation's sustainable future

  In this episode, we speak with Luke Farajallah, CEO of Loganair, UK's largest regional airline that operates the world's shortest commercial flight and the only airline globally that lands commercially on a beach.Farajallah discusses:Loganair's unique "fishing in a big pond" approach to sustainable aviation, investing simultaneously in SAF, hybrid-electric aircraft with Heart Aerospace, and hydrogen propulsion with ZeroAvia rather than betting on a single technology.Why regional airlines are better positioned than major carriers to pioneer sustainable aviation, given their shorter routes, smaller aircraft, and wider technology options beyond expensive, imported sustainable aviation fuel.The company's mandatory £1 carbon offset programme included in every ticket, funding local environmental projects across Scotland through their Green Skies initiative, achieving near-zero customer resistance.Strategic partnerships, including equipping Embraer aircraft with 130kg water vapour sensors for the UK Met Office to study contrail environmental impacts, and plans for the world's first hydrogen-powered commercial flight from Orkney.As a leader who transformed Loganair's operational performance from 22nd to 2nd place in European rankings in just 12 months, Farajallah brings a results-driven approach to balancing commercial viability with environmental responsibility whilst serving communities that depend entirely on aviation connectivity.If you LOVED this episode, you'll also love the conversation we had with Sally Davey, CEO of Travelyst. Check it out here. Learn more about the startups, strategists, and sceptics working to close the gap between growth and green ambition in our new book ‘Sustainability in the Air: Volume Two’. Click here to learn more.Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & more:New book: Sustainability in the Air, Vol Two - SimpliFlyingLoganair, ZeroAvia ready 2500 kW electric motor for hydrogen aviation future - ElectrekLoganair aiming to deliver the world’s first commercial hydrogen-fuel aircraft route - Glasgow Chamber of Commerce Loganair partners with Heart Aerospace on hybrid-electric aircraft use - Airport Technology Sustainability In The Air (2 book series) Paperback Edition - Amazon How Travalyst is transforming tourism through data-driven collaboration - SimpliFlying 

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• How Electra aims to bring sustainable air travel to communities everywhere

  In this episode, we speak with Marc Allen, CEO of Electra.aero, who shares how the hybrid-electric aircraft company is using its patented blown-lift technology to make regional air travel more accessible.Electra is one of the visionary companies featured in our new book Sustainability in the Air: Volume Two. You can learn more about the book and order a copy here.Allen discusses:Electra’s blown-lift technology that enables fixed-wing aircraft to take off and land like helicopters in just 150 feet, whilst maintaining the economics and safety of conventional aircraft through distributed electric propulsion across eight propellers.The company’s unique value proposition built on four pillars: access, noise, cost, and emissions, which has attracted 2,200+ aircraft orders from 54 operators globally, including commercial airlines, helicopter operators, and defence customers.Strategic partnerships with aerospace heavyweights including Safran for the world’s first certified turbo generator, Honeywell for fly-by-wire systems, and Lockheed Martin for defence applications, enabling rapid development and certification.How Electra can achieve up to 60% emissions reductions on short-haul flights under 100 nautical miles compared to conventional aircraft.The company’s Part 23 certification pathway that avoids the regulatory complexity facing eVTOL competitors, positioning Electra to reach market faster with proven technology.Allen also shares his philosophy that sustainable aviation must create comprehensive value by combining emissions reductions with economic viability, and explains that electric propulsion can become competitive when it offers new forms of air travel capability that jet fuel cannot match.If you LOVED this episode, you’ll also love the conversation we had with Anders Forslund, Co-founder and CEO of Heart Aerospace, who shares the radical transformation his electric aircraft company has undergone in the past year. Check it out here. Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & more:Technology - Electra.aero Why Electra CEO Marc Allen thinks travelers need a hybrid-electric plane - WSJ Customer base grows for Electra’s EL9 hybrid-electric aircraft - Aviation International News U.S. Army awards Electra contract to develop hybrid-electric aircraft tech - Military Aerospace 

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• Why Twelve believes power-to-liquids will revolutionise sustainable aviation fuel production

  In this episode, we speak with Etosha Cave, Co-Founder and Chief Science Officer of Twelve, who shares how the carbon transformation company harnesses carbon dioxide from industrial waste streams to produce efuels. Twelve is one of the visionary companies featured in our new book Sustainability in the Air: Volume Two. You can learn more about the book and order a copy here.Cave discusses:Twelve’s carbon transformation technology that mimics photosynthesis, taking CO2 from industrial emissions, air, and landfills, combining it with water and renewable electricity through metal catalysts to create jet fuel and other products.Strategic partnerships with airlines like Alaska Airlines and International Airlines Group (IAG) and tech companies like Microsoft, leveraging growing consumer demand for carbon-neutral travel solutions and the scalability advantages of power-to-liquids.Twelve’s Moses Lake, Washington plant location choice, capitalising on abundant hydropower, state incentives, geographic proximity to partners, and the emerging cleantech hub.How the company navigates political risks around climate incentives by focusing on carbon management as a bipartisan issue that creates jobs and economic value.Cave also shares her vision for a future with completely closed carbon cycles and explains how Twelve aims to transform waste CO2 into the building blocks for everything from consumer products to aviation fuel.If you LOVED this episode, you’ll also love the conversation we had with Nicholas Flanders, Co-Founder & CEO of Twelve, who discusses the crucial role of clean technology in addressing environmental challenges. Check it out here. Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & more:E-Jet® Sustainable Aviation Fuel - Twelve Twelve and IAG sign historic long-term multi-million gallon SAF offtake agreement - Twelve Alaska Airlines, Microsoft and Twelve partner to advance new form of sustainable aviation fuel - Alaska Airlines United Airlines Invests in Twelve for Sustainable Aviation Fuel - Carbon Credits 

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• Why IAG believes sustainable aviation requires both collaboration and competition

  In this episode, we speak with Aaron Robinson, Vice President of Sustainable Aviation Fuel (SAF) at the International Airlines Group (IAG), which has become the top airline globally for SAF use.IAG is one of the visionary companies featured in our new book Sustainability in the Air: Volume Two. You can learn more about the book and order a copy here.Robinson discusses:How IAG leveraged European incentives, Heathrow Airport programmes, and emissions trading schemes to make SAF economically viable whilst partnering with corporate customers like DHL and Microsoft to fund the price gap.Why 52% of airlines globally still haven’t used any SAF, exploring how the industry’s safety culture can create resistance to technological change and first-mover disadvantage.The cultural and policy differences driving higher SAF adoption rates in Europe versus North How regulatory backlash against sustainability claims can discourage innovation and communication about genuine progress.The role of book-and-claim systems in optimising SAF deployment whilst developing production capacity in emerging markets across Latin America, Asia, and Africa.Why the industry needs both elements – collaboration to build infrastructure foundations and healthy competition to drive innovation.Note: This interview was recorded in August 2024. For the latest figures on SAF use, follow Robinson’s ongoing LinkedIn series. You can read the first post here.If you LOVED this episode, you’ll also love the conversation we had with Jolanda Stevens, Program Manager for Zero Emission Aviation at KLM, who shares how the airline is advancing sustainable aviation through innovation, partnerships, and strategic investment. Check it out here. Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & more:Sustainability – International Airlines GroupInfinium and Twelve raise a total of up to $1.7 billion towards eSAF production – GreenAir NewsMicrosoft backs SAF for Scope 3 business travel emissions in agreements with IAG and FEG – GreenAir News  British Airways owner IAG ups sustainable fuel intake with Infinium – Forbes 

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• How the GBTA aims to align corporate travel demand with aviation sustainability goals

  In this episode, we speak with Suzanne Neufang, CEO of the Global Business Travel Association (GBTA), who shares how the world’s leading business travel association is transforming corporate travel to accelerate aviation decarbonisation through industry collaboration.Neufang discusses:How sustainability priorities amongst travel managers more than doubled from 8% in 2023 to 19% in 2024, though the industry baseline remains at just 1.3 out of 5 on GBTA's sustainability maturity scale.Why sustainable aviation fuel (SAF) is the most promising decarbonisation pathway for aviation today, and how corporate customers must play an active role in stimulating market demand through SAF certificate purchases.How GBTA's Sustainability Acceleration Challenge mobilised over 240 companies to benchmark their decarbonisation efforts and identify best practices.Why GBTA takes a pragmatic rather than activist approach, focusing on harmonising standards across the complex corporate travel ecosystem to eliminate inefficiencies.How artificial intelligence holds great promise for optimising travel decisions and emissions tracking, with potential for 10-15% emissions reductions through more efficient air routing alone.Why business travel serves as a catalyst for broader aviation sustainability, given that corporate travellers are the frequent flyers responsible for most airline profits and emissions.Neufang also explains GBTA’s three-pronged strategy of bringing the industry together, rallying players around common standards, and building capacity at scale to move the entire travel industry towards more sustainable practices.If you LOVED this episode, you’ll also love the conversation we had with Sally Davey, CEO of Travalyst, who shares how the not-for-profit coalition is transforming the travel industry through collaborative data initiatives. Check it out here. Learn more about the startups, strategists, and sceptics working to close the gap between growth and green ambition in our new book ‘Sustainability in the Air: Volume Two’. Click here to learn more.Links & more:Global Business Travel Association - GBTA Sustainability - GBTA GBTA Sustainability Acceleration Challenge - GBTA Foundation Business travel bounces back: spending forecast to hit record - Skift 

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