The New Generation Entrepreneur Podcast

Can one small change to your hook kill a video's reach?
Apparently, yes.
This past week, I recreated a video that had previously gotten 2.3 million views. I used the same topic and the same content… but changed the hook.
The new video got 2,400 views.
Ouch.
It's week two of my journey to create another million-view video, and I'll be honest: none of my videos from week one even broke 20,000 views.
But that doesn't mean it's time to scrap the topics and start over. The numbers are giving me clues about what to change next.
Today on the podcast, I'm breaking down my week-one results, what the analytics are telling me, and how I'm adjusting my videos moving forward.
Listen in and discover:
- How to tell if your topic is working but your hook isn't
- The video metrics I'm looking at beyond view count
- Why closing an open loop can cause people to drop off
- How a simple change in filming location could affect performance
- Which videos I'm redoing this week (and what I'm changing)
Here's the truth → A video that doesn't take off isn't necessarily a bad idea.
It might just need a better hook.
Tune in and follow along as I use the numbers to get closer to that million-view video!
If you want the bots, the analytics, and the frameworks we're using behind the scenes for this challenge, grab the Content Lab Trial Playbook here:  https://learn.brandonlucero.com/cl-trial-content-playbook
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

I'm putting myself out there with a new challenge.

Over the next few weeks, I'm going to try to get a video to one million views… and document the whole process.

No dancing. No rage bait. No gimmicks.

Just a message or teaching I actually believe in.

Now, I've had videos hit a million views before, but I wasn't intentionally trying to make it happen. This time, I'm taking what I've learned, looking at the data, and putting it all to the test.

And whether I hit the goal or not, you'll get to see what's working, what's not, and what I'm adjusting along the way.

Today on the podcast, I'm kicking off the challenge and sharing the first three things I'm going to try.

Listen in and discover:
- What "mini viral" videos can tell you about your content - The numbers I look at to see where a video is losing attention - How I'm using open loops to keep people watching - Why I'm studying outlier videos in my niche - How I'm creating new variations of my best-performing content

And remember → A million views isn't the goal for everyone. Your results are relative to your niche and the views you normally get.

The real opportunity is learning how to hold more attention with the message you already want to share.

Tune in to hear the plan, and follow along as I put it into action!


If you want the bots, the analytics, and the frameworks we're using behind the scenes for this challenge, grab the Content Lab Trial Playbook here: https://learn.brandonlucero.com/cl-trial-content-playbook
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

I get this question all the time: "Brandon, how do I make my story go viral?"
Wrong question.
Nobody's scrolling through Instagram hoping to hear a great story. They're looking for something that helps them. A lesson. An answer. A shift.
So the real question isn't "how do I make this story pop"... it's "what story do I have that leads into my teaching?"
We've been testing this nonstop inside Content Lab (we just crossed a thousand members, by the way), and we stumbled onto two frameworks that are converting almost every time we run them.
Today on the podcast, I'm walking through both, step by step.
Listen in and discover:
The exact 3-step process for turning a lesson into a story worth sharing
Why starting with the most shocking moment (instead of the beginning) stops the scroll
How to build an "open loop" that keeps people watching through to the teaching
The second framework, which opens with zero mention of your teaching and still lands there
Why telling a story from someone else's point of view can actually make it more believable
Here's the truth → A good story by itself doesn't mean anything. It's only powerful when it's built to lead somewhere... your lesson, your offer, your next sale.

Tune in now and learn how to turn your experiences into hooks people can't scroll past.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

Ever feel like you're explaining way too much and still nobody's listening? I was on stage years ago telling people to "say something without saying something" and got blank stares until I joked, "Tell me you're from California without saying you're from California." Avocado toast for breakfast? Boom, everyone got it.

That little trick that art of subtle messaging can transform your content, emails, and webinars. Stop spelling out every reason why someone should care. Lead them to the "aha" moment by painting a situation, sharing your real-world trenches, and hinting at the outcome.

Today on the podcast, we're diving deep into this concept and I'm showing you exactly how to use it in your hooks, headlines, and pitches without ever boring your audience. 

Listen in and discover:  • What it truly means to say something without saying it  • Why "why" kills curiosity (and the better words to use)  • How to frame relatable situations that do the selling for you  • The formula for hooking your audience with just a story and a result  • Real examples that went viral like "make your kids feel loved without saying I love you" 

Ready to stop over-explaining and start captivating? Click below to listen now.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

Ever feel like you've got all the right strategies courses, funnels, ads yet somehow you're stuck on the same plateau? I've been there, and so has my guest Brad Bizjack.

Last week we revealed the three hidden blocks killing your momentum: that nagging "I should be further…", the perfection trap, and the craving for certainty. But knowing them is only half the battle.

Today on the podcast, Brad and I pull back the curtain on how to actually unlock your growth by upgrading your entrepreneurial OS. We dive into the four-part "combination lock" that determines your success, and I promise it'll shift your perspective right away.

Listen in and discover: • Why most people are climbing the wrong ladder and how to lean it against the right wall  • The four levers you need to flip: your goal lock, strategy, beliefs & values, and energy vibration  • A step-by-step trick (à la Christmas Carol) to rewire limiting beliefs fast  • The simple habit to dial up your frequency with unconditional love and deep gratitude  • How true detachment gives you back your personal power without throwing up your hands

If you've been executing hard but still inching forward, this episode will expose the hidden blocks and teach you how to rip them out.

Ready to open the lock? Tune in now and grab your spot in our free five-day Success Accelerator challenge. We'll walk you through these concepts live, so you stop theorizing and start transforming. Head to brandonlucero.com/brad to enroll.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com