The New Generation Entrepreneur Podcast

What if you could give every student a one-on-one coach without ever filming another video?  
I had Jenna Soard back on the mic this week. she's the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules.
We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and even coach them through mindset blocks.
Today on the podcast, Jenna and I break down how course creators can use AI to speed up their launch, create pro-quality assets, and deliver personalized coaching at scale.
Listen in and discover:  
Why custom GPTs beat static video modules every time  
The secret image + video tools (ChatGPT's SORA, Mid-Journey, RunwayML) for on-brand content in seconds  
How to embed GPTs into your course shell and lead magnets (no extra coding needed) 
Using AI for sales objections and somatic coaching so students get real-time answers  
If you're ready to stop dreading course edits and start riding the AI wave, this episode is for you. Tune in now and see how you can replace bulky videos with smart, scalable GPTs.
 
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com

Everyone's losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it's going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us.

I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I'd lost sight of why I'm here: to teach communication that heals, connects, and transforms.

Today on the podcast, I'm breaking down the three camps in the AI craze and why the sweet spot isn't utopia or panic—it's treating AI as the ultimate amplifier for your true voice.

Listen in and discover: • The 3 AI camps shaking up the course world—and which one drives real results  • Why your essence and heart can't be replaced (and how to weave them into your prompts)  • How AI can finally bridge the gap between your teaching and your students' breakthroughs  • The single change you must make when sales sputter from shortcut chasing  • My blueprint for using AI to magnify your impact, not replace you 

If you're done with the hype cycle and ready to use AI as a tool to magnify what makes you unique, this episode is for you.

Tune in now and learn how to thrive in the wild, wild west of AI.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

Ever wondered why AI isn't the magic bullet for your messaging? 

Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken. 

I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That's relevancy. AI alone won't give you that. 

Today on the podcast, I'm busting the "generalized AI trap" and showing you how to use AI to amplify gold—not scrap.
Listen in and discover: 
• Why your shiny new AI is just speeding up bad messaging  • The one mindset shift you must make before typing a single prompt  • How speaking with laser‐focused relevancy stops scrolls and sparks sales  • A 30-minute "Launch Messaging" system to churn out every email, script, and ad  • The three ways you can approach AI (and which one wins every time) 

If you're done with faster "fail" content and ready for AI that actually moves the needle, this episode is for you. 

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
 
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right?
I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds.
Today on the podcast, Dan shares the unfiltered playbook for running a family-first business without sacrificing sanity (or date nights).
Listen in and discover:  
• Why they refused "my job vs. your job" roles—and how that fuels total flexibility  
• The boundary-setting hack that keeps work and home from bleeding into chaos  
• How they loop their kids into big decisions (Aruba trip postponed? Here's why…)  
• Their strategy to prepare kids for an unpredictable future—college, careers, gigs  
• Sneaky time hacks: from lunch dates to business brainstorms, even with three kids
If you've ever felt guilty hustling for family…or wondered if you can scale your dream and be a great parent…this episode is your blueprint.
Tune in now to hear Dan's candid stories—and my take on making business and family thrive side by side.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
 
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting.
I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits.
Today on the podcast, I'm unpacking:
• What persuasive content really is (and its limits)  
• Why belief shifting digs into your audience's core beliefs for lasting change  
• Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs  
• How to ethically layer persuasion on top of belief shifts for irresistible offers  
• The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages
Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds.
Tune in now—your next breakthrough message is waiting.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com