The New Generation Entrepreneur Podcast

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen. Today on the podcast, I'm rerunning the episode where we unpack the 5 key ways to tap into your audience's world and completely transform your marketing. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), why talking from solution makes you irrelevant, how to to bypass ego and resistance, the triggers your audience can't ignore, and the simple mindset check that turns your messaging from "meh" to magnetic. If you've ever felt frustrated that your amazing ideas aren't converting, this episode will change your approach. And your results.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social feed. Today on the podcast, I'm sharing my top predictions for 2026 and the roadmap you need to thrive.  Listen in and discover why mid-ticket courses may struggle and how to pivot, turning AI from your rival into your secret weapon, crafting hyper-relevant hooks that stop thumbs in their tracks, why raw, phone-shot authenticity will beat overproduced content, the front-end low-ticket + back-end upsell play that backs your bottom line. If you want to price, package, and message your way through next year's shake-up, this episode is your playbook. Tune in now and get ahead of the curve. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned. Because how you define success has everything to do with whether or not you will be successful. Today on the podcast, we're rerunning and episode from a few years ago where I talked about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One even hit 35,000 followers in just 30 days. Others scored 14,000 views and 200 new followers on a single clip. Today on the podcast… we dive into step three of our new AI-powered content system: how to structure your videos so the algorithm loves you and your DMs and comments light up. Listen in and discover why comments are the algorithm's secret weapon, how average watch time signals success (and how to hold attention), the "trigger call to action" hack that drove 100× more follows. how to spot which topics will go viral next, and what it takes to turn comments into DMs, leads, and real conversations. Ready to set your content on fire? Tune in now and start stacking those wins. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog  It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

The secret to growth online isn't fancy graphics or endless posting, it's relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I'm spilling how we built titles from the exact situations our audience lives through. Think beyond "How to beat overwhelm" and into "Three reasons your kids ignore you even when you're yelling up the stairs." Specific. Relatable. Unignorable. Today on the podcast, I break down how we, unearth the true problems your audience faces (not the generic fluff), inject those scenarios into thumb-stopping titles, run a simple 3-step process to spin one story into endless content, leverage numbers and thought reversals ("3 reasons," "5 mistakes," "Unpopular opinion…"), and set up our next move—algorithm triggers to boost watch time (coming in part three). Stop guessing what might work. Use real-life triggers to grab attention and build momentum before you even pitch. Tune in now and discover how to craft viral titles that grow your brand. And don't miss part three where we'll unpack the exact algorithm hacks for maximum reach. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog  It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com