The New Generation Entrepreneur Podcast

We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting.
I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits.
Today on the podcast, I'm unpacking:
• What persuasive content really is (and its limits)  
• Why belief shifting digs into your audience's core beliefs for lasting change  
• Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs  
• How to ethically layer persuasion on top of belief shifts for irresistible offers  
• The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages
Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds.
Tune in now—your next breakthrough message is waiting.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money.
As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek.
Today on the podcast… we dive into their playbook for consistent $100K+ months with a lean team, clear boundaries, and semi-automated evergreen funnels.
Listen in and discover why boundaries are your biggest leverage (no nights, no weekends), how a 5-person team pulls in $100K months, the "Culver-style email" that sells daily without burning out, secret evergreen funnel hacks for non-stop sales, and parenting lessons that double as business accelerators.
Ready to build a business that fuels your life, not destroys it? Tune in now and reclaim your time.

Connect with the Culvers online - https://instagram.com/nicole.culver
And check out what they have to offer - https://nicoleculver.co/
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
 
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

Sixteen years ago I walked away from the traditional career path. And I haven't looked back.
Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I've generated somewhere between $10M and $20M without ever punching a clock.
Today on the podcast, I'm pulling back the curtain on every money-making venture I've tried, the lessons I learned, and the fresh ideas I'm gearing up to launch next.
Listen in and discover how I flipped websites in college for $2K–$10K apiece, why niche SEO sites once paid me $300+ per month on autopilot, the secret to pitching reoccurring service retainers that clients can't cancel, how I scaled one-on-one consulting into $120K last year, my upcoming experiments—from an underground coffee pop-up to parenting AI tools, faceless YouTube channels, and daily text-message coaching
If you've ever wondered how to turn hustle into real income, or what to try next, this episode is your roadmap. Tune in now and pick the path that fits your life (and your wallet).

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
 
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

Your AI images look impressive... until someone notices the extra finger or robotic grin.

That's exactly what I saw when I first dabbled in AI branding. Without a solid process, you end up with weird artifacts, cold-traffic ads that flop, and zero ROI on your "pretty" creatives.

Enter Jenna Soard. She's the AI brand wizard who taught me how to craft hyper-real images, upsell videos, B-roll storyboards, and more all using AI, without dropping thousands on photoshoots.

Today on the podcast, I'm sitting down with Jenna to show you how to use tools like Nanobanana (Gemini 3.5), Ideogram, and SORA to build brand assets that actually convert in 2026.
Listen in and discover the secret to hyper-real brand photos (no weird fingers), which tools to use for ad graphics vs. infographics, when to show your face to warm audiences, how to create a digital video twin with SORA for seamless upsell clips, and crafting B-roll storyboards that stop the scroll.
Ready to get hands-on? Jenna and I are hosting a free workshop next week on AI-powered sales pages and branded creatives. Save your spot at brandonlucero.com/jenna 
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
 
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com

You'd think I'd seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes.
Today on the podcast I'm pulling back the curtain on the three hardest lessons I've ever faced in my life—and how they turned out to be my greatest launchpads.
Listen in and discover why walking away from people and things you love can be the most compassionate choice, how real self-love starts with authenticity (not spa days or vanity wins), the two-step formula I used when my business fell apart, and how tuning into your inner wisdom sparked my next big breakthrough.
If you're in a season of upheaval or just want to arm your mindset for whatever comes next, this episode is for you.
If you've ever climbed back up after a hard fall, I'd be honored if you left a review. Your story might be the lifeline someone else needs.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
 
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero 
Website: https://www.brandonlucero.com