Unboxing Ecommerce: Operations Behind Online Brands

• Rhoback with Matt Hertz

  James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville.Why Rhoback?Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding. Explore Rhoback: www.rhoback.comResearch Included These SourcesRhoback: www.rhoback.com/pages/our-storyG&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewearRocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faaThe Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startupWashingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesomeChange Climate: explore.changeclimate.org/brand/rhoback-incOther Sites MentionedShoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_DogChristopher Reeve: en.wikipedia.org/wiki/Christopher_ReeveAmerican Humane: www.americanhumane.orgReeve Foundation: www.christopherreeve.orgConnect with Matt HertzLinkedIn: www.linkedin.com/in/hertz/Third Person: www.thirdperson.co_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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• Brightland with Kevin Lawton

  James and Jennifer are joined by Kevin Lawton, founder of The New Warehouse podcast and blog, which he launched in 2019 to bring awareness to the warehousing industry. With 13 years of experience in inventory control and operations management, Kevin has been involved in multiple new distribution center start-ups and is an adjunct professor at Rider University, teaching supply chain management.Why Brightland? Kevin discovered Brightland while touring a 3PL warehouse and was immediately drawn to its packaging design and branding. Seeing the products firsthand on the warehouse shelves sparked his interest in their visual appeal and packaging quality. This led him to explore the brand further, making it a natural choice for this episode’s unboxing. Explore Brightland: www.brightland.coResearch Included These SourcesBrightland: www.brightland.co/pages/about-brightland-olive-oilEntreprenista Podcast: www.entreprenista.com/podcast/redefining-the-food-industry-with-aishwarya-iyerNew York Post: www.nypost.com/2021/09/14/brightland-olive-oils-review-why-theyre-worth-the-hype/Bristol Farms: www.bristolfarms.com/founders/mtf-aishwarya-iyer-brightland-olive-oilFood & Wine: www.foodandwine.com/brightland-duo-olive-oil-review-8757043Crunchbase: www.crunchbase.com/organization/brightland-3dd6Curated Technology ListCorso: www.corso.comOther Sites Mentioned:Zingerman’s: www.zingermansdeli.com/eventsConnect with Kevin LawtonWebsite: www.thenewwarehouse.comLinkedIn: www.linkedin.com/company/the-new-warehouse_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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• Loop Earplugs with Hillary Hughes

  This week James and Jennifer are joined by Hillary Hughes, Principal at Foster Garvey, a full-service law firm with 150 attorneys across six offices in the U.S. Hillary is a business, food & beverage, CPG, beauty & wellness, sports & entertainment, fashion & apparel, and technology attorney. She shares insights on legal considerations for consumer brands, including intellectual property, contracts, and the evolving landscape of ecommerce.Why Loop Earplugs?Hillary selected Loop Earplugs after a team brainstorming session, where a colleague suggested the brand for its innovative approach to noise protection. Initially unfamiliar with the product, she was intrigued by its stylish, functional design and the ability to modulate sound flow. The brand’s sleek aesthetic and growing popularity made it a compelling choice for review.Explore Loop Earplugs: www.loopearplugs.comResearch Included These SourcesLoop Earplugs: www.loopearplugs.com/pages/about-loopLoop Earplugs Founders Story: www.loopearplugs.com/blogs/blog/the-founders-storyCNBC Make It: www.cnbc.com/2023/10/10/loop-earplugs-how-childhood-friends-startup-brings-in-millions.htmlFast Company: www.fastcompany.com/91030352/loop-earplugs-most-innovative-companies-2024Curated Technology ListNarvar: www.corp.narvar.comOther Sites MentionedLoop Returns: www.loopreturns.comJeff Kaiden:  Summer Fridays with Jeff KaidenConnect with Hillary HughesLinkedIn: www.linkedin.com/in/hillaryhhughes/Foster Garvey: www.foster.com/people-hillary-hughes_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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• 1st Phorm with Derek Loftus

  This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more.Why 1st Phorm?Derek chose 1st Phorm because it has been on his radar for a while, appearing in his social media feed and through fitness influencers he follows. A friend also recommended their products, highlighting their high quality. Additionally, as a logistics expert, Derek was curious about how a brand that self-fulfills would handle order processing, especially given their wide product selection.1st Phorm: www.1stphorm.comResearch Included These Sources1st Phorm: www.1stphorm.com/pages/about-usAndy Frisella: www.andyfrisella.com1st Phorm Corporate Apparel: www.1stphormathletics.comAALCO Athletic Equipment: www.aalcomfg.com/products/featured-facilities/1st-phorm-hqFox2 Now: www.fox2now.com/news/missouri/who-is-andy-frisella-founder-of-1st-phormYahoo News: www.yahoo.com/news/andy-frisella-founder-1st-phorm-215438826.html?guccounter=1KSDK: www.ksdk.com/article/news/local/club-fitness-removes-1st-phorm-products-andy-frisella/63-59a3f120-6800-4d8e-9b69-c1227235ccb3OFS: www.ofs.com/explore/case-studies/1st-phorm-corporate-headquartersTracxn: www.tracxn.com/d/companies/1st-phorm/__kVl_2rcuoRqNsK7NES3q7OS5F4OlCLgQbdn8QO0Lhm8Curated Technology ListNarvar: www.corp.narvar.comRebuy: www.rebuyengine.comOther Sites MentionedCompany Towns: www.en.wikipedia.org/wiki/Company_townMFCEO Podcast: www.andyfrisella.com/blogs/mfceo-project-podcastConnect with Derek LoftusLinkedIn: www.linkedin.com/in/derek-loftus/Website: www.popcapacity.com_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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• Tuckernuck with Kate Klemmer Terry

  This Week on Unboxing Ecommerce James and Jennifer are joined by Kate Klemmer Terry, Chief Commercial Officer at Outerspace, a 3PL company redefining fulfillment for mid-to-high-end brands. With extensive experience in retail, logistics, and brand strategy, Kate shares her insights into the dynamic world of ecommerce, including emerging challenges and opportunities for brands navigating supply chain complexities.Why Tuckernuck?Kate selected Tuckernuck for its unique position as a multi-brand retailer catering to mid-to-high-end customers. Known for its curated apparel, home goods, and athleisure, Tuckernuck exemplifies a commitment to storytelling and elevated customer experiences.Explore Tuckernuck: www.tnuck.comResearch Included These Sources:Tuckernuck: www.tnuck.com/pages/about-usModern Luxury DC: www.dc.capitolfile.com/tuckernuck-founders-interview-pickleball-athleisure-georgetownCBInsights: www.cbinsights.com/company/tuckernuckWashingtonian: www.washingtonian.com/2024/08/15/how-a-dc-label-became-a-capitol-hill-staplePR Newswire: www.prnewswire.com/news-releases/apparel-company-tuckernuck-joins-whiplash-fulfillment-network-301514922.htmlCurated Technology List:Vela: www.vela.ecoNosto: www.nosto.comElevar: www.getelevar.comOther Sites Mentioned:Nice Laundry: www.nicelaundry.comThe StartOps guide to Ecommerce Returns Cost Mitigation: www.startops.network/media/the-startops-guide-to-ecommerce-returns-cost-mitigationConnect with Kate:LinkedIn: www.linkedin.com/in/kate-klemmer-terry-1a81609/Outerspace: www.outerspace.com_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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