In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the st...
This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more.Why 1st Phorm?Derek chose 1st Phorm because it has been on his radar for a while, appearing in his social media feed and through fitness influencers he follows. A friend also recommended their products, highlighting their high quality. Additionally, as a logistics expert, Derek was curious about how a brand that self-fulfills would handle order processing, especially given their wide product selection.1st Phorm: www.1stphorm.comResearch Included These Sources1st Phorm: www.1stphorm.com/pages/about-usAndy Frisella: www.andyfrisella.com1st Phorm Corporate Apparel: www.1stphormathletics.comAALCO Athletic Equipment: www.aalcomfg.com/products/featured-facilities/1st-phorm-hqFox2 Now: www.fox2now.com/news/missouri/who-is-andy-frisella-founder-of-1st-phormYahoo News: www.yahoo.com/news/andy-frisella-founder-1st-phorm-215438826.html?guccounter=1KSDK: www.ksdk.com/article/news/local/club-fitness-removes-1st-phorm-products-andy-frisella/63-59a3f120-6800-4d8e-9b69-c1227235ccb3OFS: www.ofs.com/explore/case-studies/1st-phorm-corporate-headquartersTracxn: www.tracxn.com/d/companies/1st-phorm/__kVl_2rcuoRqNsK7NES3q7OS5F4OlCLgQbdn8QO0Lhm8Curated Technology ListNarvar: www.corp.narvar.comRebuy: www.rebuyengine.comOther Sites MentionedCompany Towns: www.en.wikipedia.org/wiki/Company_townMFCEO Podcast: www.andyfrisella.com/blogs/mfceo-project-podcastConnect with Derek LoftusLinkedIn: www.linkedin.com/in/derek-loftus/Website: www.popcapacity.com_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com
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54:32
Tuckernuck with Kate Klemmer Terry
This Week on Unboxing Ecommerce James and Jennifer are joined by Kate Klemmer Terry, Chief Commercial Officer at Outerspace, a 3PL company redefining fulfillment for mid-to-high-end brands. With extensive experience in retail, logistics, and brand strategy, Kate shares her insights into the dynamic world of ecommerce, including emerging challenges and opportunities for brands navigating supply chain complexities.Why Tuckernuck?Kate selected Tuckernuck for its unique position as a multi-brand retailer catering to mid-to-high-end customers. Known for its curated apparel, home goods, and athleisure, Tuckernuck exemplifies a commitment to storytelling and elevated customer experiences.Explore Tuckernuck: www.tnuck.comResearch Included These Sources:Tuckernuck: www.tnuck.com/pages/about-usModern Luxury DC: www.dc.capitolfile.com/tuckernuck-founders-interview-pickleball-athleisure-georgetownCBInsights: www.cbinsights.com/company/tuckernuckWashingtonian: www.washingtonian.com/2024/08/15/how-a-dc-label-became-a-capitol-hill-staplePR Newswire: www.prnewswire.com/news-releases/apparel-company-tuckernuck-joins-whiplash-fulfillment-network-301514922.htmlCurated Technology List:Vela: www.vela.ecoNosto: www.nosto.comElevar: www.getelevar.comOther Sites Mentioned:Nice Laundry: www.nicelaundry.comThe StartOps guide to Ecommerce Returns Cost Mitigation: www.startops.network/media/the-startops-guide-to-ecommerce-returns-cost-mitigationConnect with Kate:LinkedIn: www.linkedin.com/in/kate-klemmer-terry-1a81609/Outerspace: www.outerspace.com_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com
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54:34
Ghia with Robyn Young
This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a career spanning 18 years, Robyn combines strategic thinking with creative magic to build ‘sticky,’ memorable brand ecosystems.Why Ghia?Robyn chose Ghia for its strong visual identity, captivating storytelling, and its role in promoting the non-alcoholic lifestyle movement. As a pioneer in the category, Ghia’s approach combines artistry, functionality, and a commitment to creating a lifestyle brand.Explore Ghia: www.drinkghia.comResearch included these sourcesGhia: www.drinkghia.comFood Republic: www.foodrepublic.com/1361139/ghia-shark-tank-nowShark Tank Appearance: www.youtube.com/watch?v=R1b7kNAqwOEForbes: www.forbes.com/sites/jeanettehurt/2024/01/19/ghia-continues-its-dramatic-growth-in-the-non-alcoholic-marketPitchbook: www.pitchbook.com/profiles/company/399237-13Growjo: www.growjo.com/company/GHIA#revenue-financialsCurated Technology ListRise.ai: www.rise.aiRecharge: www.getrecharge.comOther Sites MentionedLiquid Death: www.liquiddeath.comRecess: www.takearecess.comAnthropologie Volcano Candle: www.anthropologie.comConnect with Robyn:www.thisisyoung.cowww.linkedin.com/in/robyn-youngBrand FUps* Podcast: www.thisisyoung.co/podcastWaitlist for Robyn’s Book: www.thisisyoung.co/book-waitlist_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com
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1:00:19
A Year of "Get To That Box"
Let’s get to the box—and this time, it’s a big one! Jennifer and James are celebrating an entire year of Unboxing Ecommerce, and this special episode is all about reflecting on the 28 episodes so far.From humble beginnings as a one-episode experiment to reaching listeners across 37 countries, this podcast has grown into something far beyond what they imagined. With laughter, gratitude, and a touch of nostalgia, Jennifer and James unpack the stories, surprises, and lessons that have shaped their first year.Whether you’ve been with them since episode one or you’re tuning in for the first time, this episode is a celebration you won’t want to miss.What’s InsideA look back at their first year of podcasting: the challenges, surprises, and wins.Memorable moments that shaped the show and its community.A heartfelt message to listeners and their vision for show in the future.Join the ConversationJennifer and James would love to hear from you! Share your favorite moments, questions, or ideas for future episodes at [email protected]. This podcast is a team effort, and every listener is part of it.Mentioned in the episode:Taryn Sowa Podcast Productions: www.tarynsowa.com_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com
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31:19
Momofuku Goods with Moni Kupczak Ainslie
On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales. Why Momofuku?Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.Momofuku Goods: www.momofuku.comResearch included these sourcesMomofuku: www.momofuku.com/our-company/teamPitchbook: www.pitchbook.com/profiles/company/99225-01#overviewFast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-companyThe Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurantBon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explainedThe Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-changCup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/Other Sites mentionedChili Crunch Trademark Discussion: https://www.theringer.com/podcasts/the-dave-chang-show/2024/04/12/discussing-momofuku-chili-crunch-with-marguerite-mariscalThe Dave Chang Show: https://www.theringer.com/podcasts/the-dave-chang-showThe Recipe Club Podcast: https://www.theringer.com/podcasts/recipe-clubEat a Peach by David Chang: www.literatibookstore.com/book/9781524759230Major Domo Media: www.majordomo.comConnect with Moni:www.koopslie_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com
Over Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.Episodes drop every other Tuesday. Let's get to that box!
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