20% - The Marketing Procurement Podcast

• This is Unsustainable w/ Caroline Johnson

  The Business Model Company cofounder Caroline Johnson is 20%'s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client's perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline's Linkedin WFA & MediaSense Future of Media Agency Models Report Quantifying The Value of Pricing

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  48:16

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  48:16
• Marketing Is an Investment w/ Brett Colbert

  Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Brett's company: Culture key Brett's Linkedin

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  45:37

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  45:37
• On Creative Effectiveness w/ George Tannenbaum

  In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin George's blog: Ad Aged GeorgeCo George's work site George's Linkedin Rory Sutherland's book: Alchemy Blair's Innoficiency Problem article

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  32:39

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  32:39
• The Path to Great Work w/ Beverley Hammond and Susan Irving

  20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger's needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Broken Heart Love Affair Beverley's Linkedin Kruger Products Susan's Linkedin Unapologetically Human

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  43:07

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  43:07
• Agency Model Innovation w/ Caroline Johnson

  The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline's Linkedin Madison Avenue Makeover Forrester's "Ditch The Pitch" Research Report

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