Busy Blooming with Tess Barclay

Today we have Alyssa (@InspiredMediaCo.) in the Busy Blooming office! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

🎟️ BUY TICKETS TO THE NYC EVENT ON NOV 5: https://getrella.com/future-of-social

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➡️ CONNECT WITH ALYSSA
Instagram: https://www.instagram.com/inspiredmediaco
TikTok: https://www.tiktok.com/inspiredmediaco
Join the Mini-Mind (use code CREATOR50 for 50% off): https://minimind.inspiredmediaco.com/home
Alyssa's Podcast: https://open.spotify.com/show/5j0ZpvH5pLfzP7Ba5RrRM6?si=srACucltQrO-F1E_kQ-vUA&utm_source=copy-link

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🎧 LISTEN ON THE BB PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

📥 TODAY'S SPONSOR
The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

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⏱️ CHAPTERS & TIME STAMPS
00:00 Intro & sponsor
03:42 - What Is YOU-CODED CONTENT® Content Strategy?
05:35 - How to Find Your Niche: The "Authentic Brand" T-Chart Exercise
08:28 - What Is a LIFESTYLE PILLAR®? (How to Be Memorable on Socials)
12:09 - Examples of LIFESTYLE PILLAR®: Accessories, Pets & Aesthetics
15:27 - UNSELFISH CONTENT® Strategy for Vlogs & Lifestyle Creators
18:43 - How to Tell Engaging Stories in Vlogs: Creating Conflict & Tension
22:43 - How to Create a SIGNATURE STYLE SERIES® That Converts
25:59 - Trending Formats vs Original Content: The "Big Yellow Text" Epidemic
27:38 - Stop Chasing Views: Growing an Account vs Growing a Brand
32:31 - How to Attract High-Paying Clients Without Going Viral
36:40 - The Future of the Creator Economy (Brand Equity & Digital Wealth)
40:00 - Social Media Predictions: What Formats & Strategies Will Last
41:30 - Are Content Coaches Scammers? Navigating Cringe & Building Trust
48:14 - Creator Business Tech Stack: GoHighLevel vs Traditional Websites
51:00 - Why It’s Not Too Late to Start: Finding Your Core Medium
53:33 - Overcoming the Fear of Failure & Perfectionism
56:30 - Where to Find Alyssa & Outro

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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#socialmediatips #contentcreation

Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!!

Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

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⏱️ CHAPTERS & TIME STAMPS
00:00 – Introduction & my credentials (lol)
03:37 – How much money do creators make?
09:41 – How much was your biggest brands deal?
11:56 – How much should creators charge for brand deals?
15:50 – How to actually get brand deals
17:20 – How much to make before quitting 9-5?
19:18 – What is the fakest part of the influencer industry?
20:24 – Have you ever had unstable income?
24:49 – What do you do when a brand deal flops?
28:17 – Do creators ever panic about low views?
29:32 – Are all influencer friendships fake?
30:13 -- Are influencer events actually fun?
32:45 – Who Works at Busy Blooming and what's it like working with your husband?
37:35 – How much do you actually work every week?

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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#branddeals #influencers #socialmediatips

Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack!
The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261

00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following?

#youtubetips #youtubemonetization #youtubegrowth

Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting!

Time stamps
0:00 Intro & sponsor3:03 What's working right now: the "mini mic + big text" formula trend4:50 Carve out your own corner - small engaged audience over mass reach9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign14:19 The "influencer recession" headline14:26 There is no influencer recession - it's a vapid content recession17:26 New segment: Content Therapy18:06 Over-engineering your goals & losing the driver's seat30:20 Voice note: Being consistent is overrated lol34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictions
Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more!

The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261

➡️ FOLLOW BEC
Instagram: @becstewart__
TikTok: @becstewart__
YouTube & Podcast: @becstewart__
The Habit Tracker: https://thehabittracker.com.au/collec... (Use code: BUSYBLOOMING)

🎧 LISTEN ON THE PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

📥 SPONSOR
Take MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!)
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⏱️ CHAPTERS & TIME STAMPS
00:00 Intro & sponsor
02:55 Welcome Bec to the office!
03:28 Losing her Instagram account at Coachella
06:39 Starting completely from scratch
07:08 The walking pad video that hit 40 million views
08:23 How the Future You series took her from 100K to 300K
10:00 Why social media isn't actually oversaturated
13:30 The biggest mistake: copying what works for other creators
16:01 Letting your content evolve as you evolve
19:15 Why vulnerability builds authority instead of hurting it
21:16 From influencer to founder: building The Habit Tracker
24:00 Turning a Pinterest template into a real business
27:08 Hiring help and learning to outsource
28:07 Why every piece of content needs a tangible takeaway
29:31 Where to start if you want to build better habits
33:57 Outro
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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay
Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://instagram.com/busybloomingg
Tess IG → https://instagram.com/tessbarclay
TikTok → https://tiktok/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#contentcreation #socialmedia #instagram