Car Dealership Podcast

• Ysai Laumen: How to Make Your Dealer Website Convert More Leads

  Send us a textEvery dealer wants more leads, more trust, and more sales. But here is the uncomfortable truth. Many still treat their website like a digital brochure instead of the online version of their showroom. And in 2025, that gap is costing real money.In this episode, I sit down with Ysai Laumen, founder of Morgen Internet, to talk about what actually makes a dealership website convert. Not theories. Not wishful thinking. Real insights from running more than 600 dealer sites in the Netherlands and Belgium.Here is a taste of what  we dig into in this conversation  Why so many beautiful physical showrooms fall flat online The hidden habits of today’s buyers that dealers still overlook The three call to actions that outperform everything else on a used car detail page Why your first five photos matter more than your camera How subscription based websites stay fresh while one time builds slowly decay  What dealers can actually learn from e-commerce and where the comparison stops How conversational AI will reshape the online showroom long before most dealers are ready A personal story of how I ended up buying something I never planned to buy and what it taught me about buyer psychologyThis conversation will make you look at your website differently. Not as a brochure, but as the first salesperson every customer meets. And once you hear Ysai’s insights, it becomes very clear why some dealers convert and others unintentionally chase buyers away.If you want practical ideas that can improve your online results this week, this episode is worth your time.

  --------  

  43:02

  --------

  43:02
• Derek Verpooten: How Autotelex Is Changing the Game for Dealer Groups in Europe

  Send us a textIn this episode, my guest is Derek Verpooten from Autotelex Belgium. Derek Verpooten is a father of three with a lifelong passion for cars, motorsport, and cycling. With more than 25 years in the automotive industry, and the last decade focused on digitalization, he now works as a business developer helping dealers tackle the challenges of fast-changing processes. Derek believes the right mix of well-trained people and smart digital tools is what drives lasting success in today’s automotive world. In this episode we dive into what it really takes to build a career in the automotive world while keeping pace with how fast the industry is changing.Derek shares his journey, from selling cars as a teenager, to working in the high-pressure world of GT3 and Lamborghini racing, to now leading Auto Telex’s expansion into Belgium. Along the way, we talk about the challenges dealer groups face with consolidation, how culture and regulation differ between Belgium and the Netherlands, and why speed and flexibility matter so much when it comes to car data and digital tools.You’ll hear why passion still plays such a big role in this business, how AI and automation are changing the way dealers work, and what Derek believes will set the most successful groups apart in the years ahead.This conversation blends story, strategy, and straight talk about the realities of automotive retail today. If you want to see where the market’s heading, and how passion and adaptability can shape a career, you’ll want to press play. 

  --------  

  47:19

  --------

  47:19
• Jacqui Barker: How Dealers Can Stay Ahead in the Next Big Shift

  Send us a textIn this episode my guest is Jacqui Barker, Global OEM Strategy Director at Keyloop. Jacqui’s career path has taken her from the early days of car magazines, through AutoTrader’s shift from print to digital, and now into helping OEMs and retailers adapt to the fast-changing world of tech and customer experience.We talk about the big lessons she learned at AutoTrader that still apply today, how OEM strategy connects (or sometimes disconnects) with the reality of the showroom floor, and why partnerships with startups are shaping the future of automotive retail. Jacqui also shares her perspective on the bubbles in EVs and AI, and how leaders can bring their teams along when change feels overwhelming.What I love about this conversation is how practical it is. Jacqui doesn’t just talk theory—she shares insights that dealers and industry leaders can actually use. If you’ve ever wondered how to bridge the gap between big-picture strategy and real-world customer experience, this episode is worth your time.

  --------  

  43:17

  --------

  43:17
• Paul de Vries: The One Mistake That’s Costing Dealers Sales

  Send us a textIn this episode, my guest is Paul de Vries, founder of DCDW (Digital Car Dealer Workshop) and a familiar face in the European automotive industry. Paul has worn just about every hat in the business—from pumping gas at a Volkswagen station, to running a dealership, to building and selling the first online new car platform in Europe to eBay.We get into some powerful lessons about what it really takes to win with online leads. Paul shares why speed is everything, what happens when you miss the “first response” window, and how tools and processes can double conversion rates without spending more on marketing. We also explore the changing role of BDCs, where AI fits in (and where it doesn’t), and what European dealers can learn from their American counterparts.What I love most about this conversation is how real Paul gets. He even admits to losing a deal because he wasn’t quick enough—and that honesty makes his advice all the more practical.If you’ve been frustrated with “bad leads” or wondered why your digital marketing isn’t paying off the way it should, you’ll get a ton of insight here. This isn’t theory. It’s about what’s working right now and how you can apply it in your dealership today.

  --------  

  41:38

  --------

  41:38
• Johan Verbois: The Untapped Power of Used Cars

  Send us a textIn this episode, my guest is Johan Verbois, founder of MA5, a used vehicle consulting, an international consulting firm specializing in used vehicle operations, remarketing, and residual value management.Johan’s journey into automotive started with a surprising detour from physiotherapy to dealership life—and turned into a 35+ year career shaping used car operations at some of the biggest names in the business, including Toyota, Opel, Peugeot, and Mercedes.We get into a lot during this conversation:Why most dealers still lack a real used car strategyThe cultural differences across Europe that affect how used cars are valued and soldWhat EVs are doing to the second-hand market—and why some dealers are afraid to touch themHow AI and new retail players are changing the game faster than we realizeAnd what Johan learned from his time at Toyota about focus, simplicity, and long-term thinkingJohan is also a board member of CARA, the European Car Remarketing Association, and a familiar face on global automotive stages. If you're in the industry—OEM, retail, tech, or consulting—this is one of those episodes that gives you a fresh lens on what’s happening right now in the used car world.Give it a listen—there’s plenty in here that could sharpen your next move.

  --------  

  48:11

  --------

  48:11

Meer Zaken en persoonlijke financiën podcasts

Trending Zaken en persoonlijke financiën -podcasts

Over Car Dealership Podcast

Car Dealership Podcast: Podcasts in familie