Car Dealership Podcast

• The New Rules of Customer Experience—And Why Dealers Must Pay Attention with Steven van Belleghem

  Send us a textIn this episode, my guest is Steven van Belleghem, a globally recognised expert in customer experience and the impact of technology on business. He’s the author of several bestsellers, including When Digital Becomes Human, Customers the Day After Tomorrow, and The Offer You Can’t Refuse. Through his work with Nexxworks, Steven helps leading brands figure out how to stay relevant in a world that’s changing faster than most can keep up.We get into the real story behind AI’s impact on customer behavior—and why many businesses are focusing on the wrong side of the AI revolution. Steven makes it clear: it’s not just about backend efficiency. It’s about how your customers are already using AI to search, decide, and buy in ways most businesses aren’t even seeing.In this episode, you’ll learn:How AI is quietly raising the bar for what customers expectWhy focusing only on internal AI projects could make your dealership invisibleWhy word of mouth and customer reviews are more critical than everWhat car dealers can start doing today to build customer experiences that people actually talk aboutSteven also shares a personal story that shows just how quickly a dealership can lose a lifetime of business by missing one key moment.This conversation is packed with insights you can start applying right away. If you want to know how to keep winning customers in an AI-first world, this episode is for you.There’s a lot in here to think about—and plenty you can start applying right now.

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• Martijn Bovee, Louwman Dealer Group: How to Cut Millions in Dealer Costs Without Sacrificing CX.

  Send us a textIn this episode, my guest is Martijn Bovee, Marketing Director at Louwman Dealer Group—one of the largest dealer groups in the Netherlands. With prior experience as General Manager at Auto.nl, a pioneer in online car retail, Martijn combines deep industry knowledge with a pragmatic vision for the future.In this episode we talk about what actually happens when you introduce AI into a dealership group with over 1,700 employees and 50+ locations. Spoiler: It’s not about replacing people. It’s about doing the work that really matters.Martijn shares how Louwman is using AI to reduce unnecessary customer interactions, improve agent experience, and eliminate repetitive phone calls—while keeping the human element exactly where it counts.We dive into:What types of customer questions should never reach a personHow Louwman saved millions by rethinking phone, chat, and messagingWhy working smarter isn’t just a saying—it’s a survival strategyAnd how AI can actually increase job satisfactionThis isn’t theory. It’s a practical look at how a massive dealer group is making AI work in the real world—without losing sight of people, process, or purpose.If you’ve ever asked yourself “Is it the right time to bring AI into our store?”—this is a good place to start.

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• Johan Sundstrand: How Phyron Is Helping Dealers Turn Static Inventory into Scalable Video That Sells.

  Send us a textIn this episode, my guest is Johan Sundstrand, CEO and co-founder of Phyron, a company that’s helping car dealers turn their inventory data into high-quality videos at scale.We talk about how Johan went from running Sweden’s largest golf shop at 18 to building a tech company that now serves over 4,000 dealers in more than 35 countries. But more importantly, we get into the how and why behind Phyron’s growth—and what dealers can actually do with the tools they already have.Here’s what you’ll learn in this episode:How to turn existing photos and spec sheets into engaging videos that boost SEO, keep buyers on your site longer, and help your inventory stand outWhat most dealers get wrong about digital marketing (especially when it comes to video)How you can build your brand, not just your listings, using video content across marketplaces, social media, and your own websiteWhy emotion drives decisions, and how video helps create the kind of experience people rememberWhat it really takes to get started (it’s faster and easier than most think)If you’re trying to figure out how to keep up with modern retail expectations, or just want to get more out of the listings you already have, this episode is full of ideas that can actually move the needle. Johan brings a practical, no-fluff perspective that I think every dealer should hear.Let me know what you think, and as always—thanks for listening.

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• Stephen Whitton: What If Mental Health Was the New KPI? A Conversation That Needs to Happen.

  Send us a text In this episode, my guest is Stephen Whitton, founder of MenAble, a UK-based initiative focused on improving mental health in the automotive industry. We talk about what mental health really looks like behind the scenes in dealerships, and why Stephen prefers to call it mental wealth. Stephen doesn't just bring insights — he brings lived experience. From his own breakdown during the pandemic to helping businesses build cultures where people thrive, Stephen delivers truth with warmth, humor, and zero fluff.We get into:Why the phrase “How are we doing?” might be the most powerful leadership tool you're not usingThe difference between mental health and mental wealth, and why the latter could change your companyWhat’s really driving burnout in the motor trade — and how to spot it before the wheels come offHow simple shifts in your team culture can attract (and keep) top talentTangible actions managers can take today to support their people without becoming therapistsOh — and you’ll never ask “How are you doing?” the same way again.This isn’t a therapy session. It’s a conversation every dealership leader needs to hear. Hit play and get ready to shift gears on how you think about mental wellbeing at work — and in life.

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• Joost Nieuwlaar: How to Build a High-Converting Dealership Website

  Send us a textIn this episode, my guest is Joost Nieuwlaar, a digital consultant at Datamotive, Joost has been active in the digital automotive world for more than seven years. He helps dealer holding companies and car companies optimise their digital strategy, from lead generation to conversion. Joost stood at the cradle of Datamotive, inspired by recurring questions from the market. His mission: to help car companies stay ahead digitally.We talk about what makes a dealer website actually perform, how AI is already streamlining backend operations, and why the future of automotive retail is all about smart integration over more tools. Here’s a quick taste of what we cover:The three powerhouse modules that make up the Datamotive platformWhy “conversion” isn’t just a buzzword—it’s the lifeblood of your siteHow AI (when combined with good data) is unlocking smarter workflows for marketing teamsThe future of car configurators, customer personalization, and European expansionPlus: Joost shares what actually drives more car sales (hint: it’s not what you think)This is a masterclass on how to future-proof your dealership's digital experience—with practical insights you can act on right away.👉 If you’re tired of clunky platforms, siloed tools, and websites that collect dust instead of leads… hit play.Let’s go.

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