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Jake & JZ

Jake Knapp and John Zeratsky

Weekly podcast about startups, design, marketing, technology… and anything else we’re thinking about. 🤓 Hosted by Jake Knapp and John Zeratsky, co-founders ...

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Zaken en persoonlijke financiën Maatschappij & cultuur

The Conviction Punch with Eli Blee-Goldman(!)
A special chance to meet our co-founder Eli and learn about the inner workings of venture capital. This week on episode 6 of Jake & JZ we talked about:How Jake got to ride in the very first Waymo (when it was just a prototype on the Google campus)Jake’s rollercoaster of emotion meeting EliEli’s winding path to VC (it led through Botswana!), his famously good intuition, and “Eli-isms”Phaidra: Why we invested, how we work with the team, and the real value of a startup board memberWhy we use blinded scorecards to make investment decisionsJake’s annotated copy of the viral MrBeast production memo (download it here!)The importance of starting at the endAnd much more📩 Get an email about every episode at JakeAndJZ.com💸 Learn more about our seed fund at Character Capital🥸 Find Jake on LinkedIn and X🤠 Find JZ on LinkedIn and XChapters0:00 Jake got to ride in the very first Waymo3:35 Jake & JZ’s impressions of Waymo in San Francisco7:55 Welcoming our cofounder Eli Blee-Goldman to the show!8:15 Jake’s rollercoaster of emotion meeting Eli10:35 Eli’s winding path to VC (it led through Botswana!)13:35 How Eli developed his famously good intuition 15:40 How Eli got his first job in VC20:20 Showing up and putting in the work21:50 A fine Eli-ism: The Conviction Punch!26:05 The mismatch between founders and VCs30:40 Why Eli got excited about Phaidra34:00 Wait, what does Phaidra do, anyway?36:15 Why we use blinded scorecards to make investment decisions39:30 How Design Sprints make startups more capital efficient42:15 The role of board members at an early-stage startup47:40 Why Eli decided to start Character Capital50:25 The viral MrBeast production memo52:05 “This is like Sun Tzu, it’s like the Art of War”52:45 Jake walks through his annotated version of the MrBeast memo57:05 Start at the end: Choosing the title and thumbnail BEFORE making the video59:55 Seth Godin: “Marketing is how we create the conditions for people to find what they are looking for”1:00:50 MrBeast and Lightning Demos1:03:00 Clickbait headlines and the feeling of success
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Designers Like to Steal
This week on episode 5, we talked about:The music you listened to between ages 12 and 20 (and how it’s the best, no matter how old you are)Revisiting the music video for Cannonball by The BreedersSpeaking at a Stanford BioDesign class led by the founder of Cala Health (we ran a sprint with them in 2016!)Lightning Demos, a quick way to gather inspiration for new solutions and a key part of every Design SprintThe amazing cover of Made to Stick by Chip & Dan Heath (and why Jake had a copy within reach!)A study showing how outside inspiration leads to better ideasThe three reasons Lightning Demos work so wellLightning Demo Demos — we do live Lightning Demos of three websitesShiny Object SyndromePlaydate’s hardworking headlineAligning your “why” with your customer’s “why”A great podcast episode: Seth Godin on Animal SpiritsAnd much more📩 Get an email about every episode at JakeAndJZ.com💸 Learn more about our seed fund at Character Capital🥸 Find Jake on LinkedIn and X🤠 Find JZ on LinkedIn and XChapters00:00 Musical nostalgia03:40 Technology and pop culture06:08 Speaking at Stanford BioDesign08:15 Lightning Demos14:00 Outside inspiration leads to better ideas17:35 How we used Lightning Demos with Cala Health21:35 Lightning Demo Demos23:04 Lightning Demo: Oura Ring27:47 Lightning Demo: Fathom32:35 Making a palette of Lightning Demos35:33 Lightning Demo: Playdate43:55 Review of today's Lightning Demos45:12 The viral Mr Beast production memo47:27 Seth Godin on the Animal Spirits podcast
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Good Beans
This week on episode 4, we talked about:Jake's train stationA disappointing dialog at the end of Diablo 3What’s so incredibly great about hoodiesTeddy Ruxpin, the original edtech product for kidsCuriosity Labs, a Character portfolio company building educational AI companions for kidsThe founding story of YouTube KidsGetting new product ideas from real-world customer behaviorTwo different ways to pitch the same companyShould founders follow “best practices” when pitching investors or try to stand out?Fathom’s Series AHow we found Fathom (and then decided to invest)Authenticity in salesWhy we go out of our way to pitch ourselves to foundersOur Design Sprint with FathomAlmond butter in oatmealA great book: Against the GodsAnd much more📩 Get an email about every episode at JakeAndJZ.com💸 Learn more about our seed fund at Character Capital🥸 Find Jake on LinkedIn and X🤠 Find JZ on LinkedIn and XChapters00:00 A diabolical dialog box03:54 The importance of throughline05:45 Where is Jake's sweatshirt?!07:39 How sweatshirts work09:13 Teddy Ruxpin11:24 Building the pitch for Curiosity Labs17:04 How a side project became YouTube Kids22:49 A better way to pitch VCs33:56 How Fathom got to Series A40:30 How VCs do outbound sales45:48 How authenticity shows up in products53:21 Good beans57:14 An extended self-congratulatory ad for Character and Design Sprints
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The Startup Wayback Machine
This week on episode 3 of Jake & JZ, we talked about:The Seinfeld Moviefone episode (”Why don’t you just tell me what the product does?”)The Startup Wayback Machine (continued!), our technique for learning from successful companies in their early daysWebsites through the years, including Uber in 2011, iPhone in 2007, Slack in 2014–2017Solving one problem well before you try to solve a bunch of problemsA great LinkedIn post from Kushal Byatnal (founder of Character portfolio company Extend) about selling your product before you build itA fun tabletop analog game called KLASK (check out this epic game on YouTube)A great movie: The Eagle HuntressAnd much more📩 Get an email about every episode at JakeAndJZ.com💸 Learn more about our seed fund at Character Capital🥸 Find Jake on LinkedIn and X🤠 Find JZ on LinkedIn and XChapters00:00 Seinfeld and "Moviefone"05:13 The Wayback Machine09:09 Wayback: Uber18:01 Wayback: iPhone25:42 Wayback: Slack
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What Why How
This week on Jake & JZ, we talked about:What Why How, our simple framework for great marketingHow successful companies apply this framework… or don’t! We compared Oura, Fathom, Playdate, Fletch, Meta Quest, and Apple Vision ProHow Nintendo redefined not just themselves, but the entire video game marketWhy founders should start with the story and differentiation, not the productThe Startup Wayback MachineA great book: Pattern Breakers by Mike Maples JrA great article: The Idea Maze is a Useless Idea by Cedric ChinTaking action to generate informationHowever, we did NOT talk about the election 😉📩 Get an email about every episode at JakeAndJZ.com💸 Learn more about our seed fund at Character Capital🥸 Find Jake on LinkedIn and X🤠 Find JZ on LinkedIn and XChapters00:00 Nintendo zags when the world zigs04:49 Character Labs05:34 What-Why-How Framework09:18 The Importance of a Clear Story12:28 Examples of the 'What, Why, How' Framework in Action21:39 Crafting Clear and Compelling Messaging23:47 More What-Why-How Examples33:32 Apple Vision Pro vs Meta VR: Marketing43:47 Lessons from 'Pattern Breakers'50:47 Challenging the Idea Maze
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Weekly podcast about startups, design, marketing, technology… and anything else we’re thinking about. 🤓 Hosted by Jake Knapp and John Zeratsky, co-founders of‍ Character Capital and bestselling authors of Sprint and Make Time.

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