The Amy Porterfield Show

• Transformational > Transactional: Sell Identity, Not Steps

  Change Your Message, Attract and Book Your “Highest Self” Buyer  Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with). Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos. Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging.  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation. 2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy. 3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster. RESOURCES MENTIONED IN THIS EPISODE: Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: amyporterfield.com/julie   Check out House of Health on Instagram: @houseofpamelyn  MORE FROM JULIE  Follow Julie: @julssolomon  Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: juliesolomon.net/work-with-julie MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Solopreneur to Six Figures: The Simple Plan That Scales

  The Solopreneur Blueprint I Wish I Had 16 Years Ago If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort. In this episode, I take you behind the curtain and share exactly what I’d do if I were building as a solopreneur in today’s world. From how to find your ideal customer, to building a story bank that makes content creation effortless, to leveraging AI as your marketing assistant, you’ll walk away with a step-by-step guide for growing a sustainable business without the overwhelm. Because the fastest way to scale as a solopreneur isn’t doing everything. It’s doing less, but doing it better. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Simplicity scales – One signature offer for one customer will get you further, faster, than juggling multiple products or audiences. 2️⃣ AI is your sidekick – Tools like ChatGPT, Claude, and Gemini can serve as your marketing assistant, copywriter, and researcher, freeing you up to show up live and connect with your audience. 3️⃣ Stories and testimonials are gold – Building a story bank and testimonial bank early ensures you always have powerful proof and connection points to fuel your marketing. RESOURCES MENTIONED IN THIS EPISODE: Sign up for my weekly newsletter  Learn more about Momentum Join the waitlist for The Milly Club  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• The $15 Experiment That Generated 6-Figures with Sarah Williams

  Coaching Week Converts Better Than Webinars...Here’s How To Do It What if you could run one simple event that builds trust, delivers quick wins, and brings hundreds of new members into your program? I know it sounds too good to be true, but my friend Sarah Williams is here to share the exact formula!  Sarah is the founder of Launch Your Box, and she’s mastered a strategy she calls Coaching Week. After adding over 1,000 members in just one launch using this framework, Sarah has perfected the art of turning warm leads into loyal members. And the best part is it’s not limited to subscription boxes - you can adapt this approach for your membership, group coaching program, or even your digital course. Sarah pulls back the curtain on exactly how Coaching Week works, from structuring daily sessions to creating irresistible bonuses that drive sign-ups. If you’ve been struggling to get traction with your launches, or if you’re just ready for something fresh that actually works, this conversation will give you a scalable plan to implement right away. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Quick Wins Build Trust Faster Than Webinars – Sarah reveals how to deliver tangible, fast result in the first 48 hours, which is the key to converting participants into paying members. 2️⃣ Structure Is Everything – Learn the exact Coaching Week schedule (trainings, interviews, box openings, Q&A sessions) and why it keeps engagement sky-high from start to finish. 3️⃣ Sell Without Feeling Salesy – Discover how Sarah seamlessly weaves membership invites into every day of Coaching Week using bonuses, member stories, and community energy. RESOURCES MENTIONED IN THIS EPISODE: Check out Launch Your Box  Follow Sarah on Instagram: @howtostartasubbox  Subscribe to Sarah’s Podcast: Launch Your Box Podcast  Learn more about Jeff Walker’s Product Launch Formula (PLF) Catch up on my episodes with Stu McLaren MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• 5 Things I Quit to Hit My First Million

  How to Do Less and Earn More  Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence. If you’ve ever felt maxed out, stuck in the weeds, or afraid to let go of something that feels “safe,” this episode will show you what’s possible when you choose to quit with intention. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Doing It All Yourself Keeps You Stuck — Growth only happened once I stopped wearing every hat and started leading my team of contractors like a true CEO. 2️⃣ Data > Gut Decisions — Tracking my numbers (instead of avoiding them) gave me the clarity and confidence to simplify my offers and scale smarter. 3️⃣ Repeatable Systems Create Freedom — When I stopped starting from scratch and built repeatable, scalable systems, I gained momentum, peace of mind, and a reputation that fueled my business growth. RESOURCES MENTIONED IN THIS EPISODE: If you're around that $500K mark or even a little bit more, but you haven't yet had your first million dollar year, then I want you to check out The Milly Club. To be the first to know when the next cohort opens, go to amyporterfield.com/millywaitlist!  Michael Stelzner: @stelzner Social Media Examiner: socialmediaexaminer.com Marie Forleo: @marieforleo  James Wedmore: @jameswedmore  Jasmine Star: @jasminestar  Laura Belgray: @laurabelgray  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• The Brutally Honest Evolution of My Courses

  The Part of Course Creation No One Talks About (And Why You Need to Start Anyway) Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfecting the offer I’ve become known for. You’ll hear about the pivotal stages of my business: partnering with Lewis Howes, experimenting with memberships, and eventually combining my most successful programs into what is now Digital Course Academy. Each step taught me something new about confidence, listening to my audience, and taking action from feedback. Finally, I’ll walk you through how courses are evolving in 2025. Students are looking for accountability, community, live coaching, and the personal stories only you can share. You’ll leave this episode with practical insights for shaping your own program and a reminder that every decision, even the messy ones, brings you closer to the course you’re meant to create. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Action creates clarity – You won’t know your best course idea until you start. Each attempt reveals what works, what doesn’t, and where to go next. 2️⃣ Audience feedback is your compass – When you listen closely to what people need next, you’ll uncover the clues that lead to your most profitable and aligned offer. 3️⃣ Courses require more than just content – Transformation comes from live coaching, accountability, and sharing your personal stories. These are the elements that set your course apart in 2025. RESOURCES MENTIONED IN THIS EPISODE: Visit amyporterfield.com/dca for all the details on the Digital Course Academy Experience. You can find exclusive bonuses, payment plans, and scholarship opportunities on that page!   Check out formwise.ai Listen to How I Built This with Guy Raz - one of my favorite podcasts!  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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