Instacart grew from a tiny start-up in 2012 to $82.3 million in grocery orders in Q1 2025. CMO Laura Jones joins the pod to share how marketing played an important role in that growth. Hosted by Ann Marie Kerwin, Americas Editor, WARC Strategy.
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24:25
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24:25
How to win a Creative Strategy Lion: tips from the jury
Creative Strategy Lions jury president Pats McDonald and juror Yusuf Chuku share tips on what drives outstanding creative strategy, jury deliberations and much more with WARC's John Bizzell.
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21:04
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21:04
The Effective CMO: Dirt Is Good
Shoppers around the world buy Unilever's Dirt Is Good laundry products 120 times per second. Tati Lindenberg, Chief Brand Officer for Dirt Is Good, joins to discuss localising a global masterbrand, partnerships with Arsenal FC and much more. Hosted by WARC's Anna Hamill.
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25:24
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25:24
Insider tips on how to win a Creative Effectiveness Lion
2025 Creative Effectiveness Lions jurors Andrea Diquez (Global CEO, GUT) and Martin Beverley (CSO, Ace of Hearts) share insights into the jury's decision-making process, the campaigns that impressed them, and tips on how to win a Lion. Hosted by WARC's John Bizzell.
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23:37
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23:37
Cannes Day 5: The unexpected secret to 'making cool sh-t'
How Brene Brown quotes helped Mercado Libre win dozens of Lions, some real talk on creators and inside stories from a Lions jury room. Hosted by WARC's David Tiltman.Guests: Sean Summers, Chief Marketing Officer, Mercado Libre; Fernando Ribiero, Global Chief Strategy Officer, GUT; Anastasia Leng, CEO and Founder, CreativeX; John Bizzell, Head of Awards, WARC
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Netherlands