Beats, bots and influence: new effectiveness research you need to know
Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.We hear from Dom Charles, Managing Director for Audience Intelligence & Marketing Science at Wavemaker UK; Roscoe Williamson, Global Strategy Director, MassiveMusic; Will Lion, CSO, BBH; Oliver Feldwick, Chief Innovation Officer, T&P; Sandra Peat, UK Partner, Spikes
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Less bland, more brilliance: strategy skills for a new era
The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
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How strategists can get their groove back
According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how strategy can get its groove back.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
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Ad agency strategists face a turning point: what's next?
80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
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Revisiting '100 things a planner should know'
100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own career – and what it means in the current industry climate.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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