In this second episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.They dive into:The growing impact of big data on SEO strategiesHow large language models like ChatGPT are trained — and what that means for your contentSEO is dead, again…What types of pages and content formats are most commonly surfaced in searchAnd why authority and credibility are more important than ever to rank wellStraight from the event floor, this episode is packed with fresh takes, bold ideas, and sharp insights from the people shaping the future of digital marketing.
--------
20:58
FolloTalks Episode #1 - Recap BrightonSEO Day 1
In the very first episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.The conversation dives into how AI and Large Language Models (LLMs) are reshaping the way we think about search, content creation, and user experience — and what that means for search marketers today.The episode also features a spotlight on Koen Leenmans’ main stage talk, “Accelerating Results with SEO A/B Testing & Edge SEO.” In this segment, Koen explains:Why SEO A/B testing is essential for proving ROI and prioritizing what really works.
Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe.
In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
Netherlands