FolloTalks

What does “local” mean in a world of AI-driven search? In this episode, we dive into SERP evolution, Google Business Profiles, LLM-driven personalization, and the rise of local packs, maps and shopping. Kayn, Stijn and Koen discuss what works, what changed, and what happens if you ignore local altogether.

🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at ⁠⁠⁠www.folloagency.com

In this episode, we unpack the buzz around AI automation versus AI agents: what’s what, how are they being applied in marketing, and where do we see the real opportunities? Kayn, Stijn and Koen share field insights, use cases, and hands-on advice for implementation.

🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at ⁠⁠www.folloagency.com

In this episode, we explore how marketplaces like Amazon, Bol, and Zalando are using AI to radically enhance customer experience, boost conversions, and shape shopping behavior. With insights from Martijn van Dijk, Mike Bouman & Kayn Wolfswinkel, we’ll discuss how brands can leverage conversational commerce, AI tooling, and marketplace integrations to remain competitive and impactful across the full customer journey.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at ⁠www.folloagency.com

As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?
In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found in AI-powered platforms like ChatGPT, Perplexity, and other generative engines.
🔍 What you'll learn:
What GEO actually means, and how it’s different from SEO
How ecommerce and B2B brands can prepare for AI-first search
Why the next era of discoverability isn’t about ranking — it’s about being generated
What kind of content stands out in AI-driven results
Practical steps to future-proof your search strategy
Your host Anouk Sintniklaas, Head of Marketing at Follo, is joined once again by SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — bringing real-world data, market insights, and bold opinions to the table.
💣 "If you're still only optimizing for Google, you're already behind."
Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com

In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT.
Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need to do to stay visible in this evolving landscape.
🧠 Topics we cover:
The impact of OpenAI’s new shopping features in ChatGPT
How AI is changing product discovery and recommendation
What “Generative Engine Optimization (GEO)” means for modern SEO
2025 SEO trends: intent-based content, user experience, and AI-generated copy
How ecommerce brands can remain authentic while embracing AI tools

Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com