In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discussing the challenges and triumphs of building her brand, Tuesday of California.Tuesday's passion for chainstitch embroidery led to unexpected opportunities and she navigated the complexities of maintaining authenticity in a commercial world. Whether you're an aspiring artist or a seasoned creative, Tuesday's story offers valuable insights and inspiration. Don't miss this candid conversation filled with personal anecdotes and practical advice!✨ Connect with me on social media🎨 Instagram ➤ https://www.instagram.com/martinaflor🎥 TikTok ➤ https://www.tiktok.com/@martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: https://www.youtube.com/playlist?list=PL0kAYzBnTi5e_8muoeQQUfZlgdeScB4TKTimestamps:00:00 - Intro02:09 - How did things begin as an artist?03:45 - How did you develop your style?08:00 - What did you talk through with your art?12:00 - How did you find market for your work?19:20 - Building her brand24:10 - Frameworks29:48 - Presenting her work38:00 - Moving countries44:00 - What was hard about moving countries?48:55 - How do you stay creative?51:00 - Chainstitch embroidery machine01:04:00 - Advise from Tuesday💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar
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201. Should You Quit Your Job for Lettering?
Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leaving a 9–5 graphic design job to build a career in lettering — the struggles, the breakthroughs, and the lessons I wish someone had told me before I made the leap.✨ What you’ll learn in this episode:• The 3 signs you’re actually ready to quit your job• Common myths about going full-time (and the reality behind them)• What to do before handing in your resignation• The hidden truth no one tells you about the creative pathIf you’re dreaming of turning your passion for lettering into your profession, this video will give you clarity, confidence, and practical steps to prepare for the transition.✨ Connect with me on social media🎨 Instagram ➤ / martinaflor 🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://martinaflor.com/portfoliochecklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: • Martina Flor's Open Studio Podcast ⏰ Timestamps:00:00 - Introduction00:48 - My story02:38 - What people think vs. reality03:54 - 3 signs that you are ready to make the leap05:38 - What to do before you quit06:40 - The hidden truth07:37 - Recap💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar
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200. How to Get Your First Lettering Client WITHOUT Experience
📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid work.💡 Remember: Every successful lettering artist started with ONE first client. This video will show you how to find yours.✦ Subscribe for weekly videos on lettering, creative business & mindset: YouTube.com/@MartinaFlorAcademy👇 COMMENT BELOW:What’s one step you’ll take this week to get closer to your first client?#lettering #freelanceartist #creativebusiness
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199. Hayley Francis (aka Type Affiliated): Freelancing, resilience, community and lettering.
🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guideHayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, including her battle with Hodgkin's Lymphoma, and how these experiences have shaped her outlook on life and art. We touched on the importance of passion projects, personal branding, and building a supportive community.Hayley shared her approach to balancing multiple income streams, her love for teaching, and her dedication to living a life filled with creativity and purpose.
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198. 3 Lettering Mistakes You’re Probably Making (and How to Fix Them)
If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.📥 FREE GUIDE → Lettering Success SecretsGet my free guide packed with tips, tricks, and answers to the most common lettering questions:👉 https://martinaflor.com/guide💬 Which of these mistakes have you made? Drop a comment and let me know!———Follow Me for More Lettering TipsInstagram: https://instagram.com/martinaflor#lettering #handlettering #typography
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
Netherlands