An exploration of the concept of cultivation, as conducted on both
the land and the body, which expands our understanding of it as
practice, aesthetic, and ideology.
In Cultivated: Plants, Hair, and the Aesthetic of Control (Yale University Press, 2026),
Jeffrey Hoelle traces the imprint of cultivation across the naturally
growing covers of the land and body—plants and hair. The book builds
from research in the agricultural fields and cattle pastures at the edge
of the Amazon rainforest to domestic landscapes and hair salons and
shops in the frontier cities of Brazil and beyond. In spaces where the
tangled forest once stood, clean pastures and ordered rows of crops now
sit on properties with geometric edges. From rural spaces to immaculate
lawns and cemeteries in the city, the imprint leads to the body, where
hair, like plant growth, is cut, trimmed, and otherwise managed.
Seemingly separate domains of agriculture, landscaping, and personal
grooming are governed by a similar aesthetic of control.
This unique pairing of land and body expands our understanding of
cultivation as a practice and as an ideology that operates in frontier
Amazonia—but also closer to home, influencing how we conceptualize and
interpret the covers that grow on and around us, and our imagined
relations with nature in the future. Hoelle argues that we must
understand this system of thought and the overlooked role it plays in
environmental destruction and social inequality.
Jeffrey Hoelle is Professor of Anthropology at the University of
California, Santa Barbara. His research explores the social, cultural,
and political-economic dimensions of environmental transformation and
deforestation in frontier Amazonia. He is the author of Rainforest Cowboys: The Rise of Ranching and Cattle Culture in Western Amazonia (UT Press, 2015)
Yadong Li is an anthropologist-in-training. He is a PhD candidate of
Socio-cultural Anthropology at Tulane University. More details about his
scholarship and research interests can be found here.
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