Ever wondered how AI could transform your digital agency? Imagine getting qualified leads directly from ChatGPT and Perplexity without extra effort. In this eye-opening episode, Simon Kelly reveals the game-changing ways his agency is leveraging AI to streamline operations and drive growth.
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
This conversation goes beyond buzzwords to show you practical applications that are working right now. Simon shares his exact framework (CRIT: Context, Role, Interview, Task) for crafting effective prompts that deliver results.
Learn how Simon's agency is:
Using AI as a powerful lead generation channel (yes, ChatGPT is sending clients!)
Cutting sales process time from 4 hours to just 1 hour with strategic AI implementation
Creating client roadmaps and deliverables faster without sacrificing quality
Balancing AI automation with human talent for optimal results
Don't miss Simon's insights on why selling AI roadmaps to clients could be your agency's most profitable new service offering in 2024.
What You'll Learn
Leverage AI to transform your sales process - from a 4-hour workflow to a 1-hour powerhouse of efficiency and effectiveness
Create AI-optimized client roadmaps - balance automation with human expertise for consistently impressive deliverables
Discover ChatGPT and Perplexity - on how they are becoming unexpected lead generation channels for forward-thinking agencies
Implement the CRIT framework (Context, Role, Interview, Task) - to get superior results from your AI prompts
Build an AI + talent + templates system - prevents delivery debt while maintaining quality control across client work
Develop AI roadmaps - that helps clients implement strategic automation rather than random tactical fixes
Position your agency as an industry specialist - by combining AI-powered execution with specialized knowledge that clients can't replace
Handy Links:
MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com...
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51:23
Build a Website that Sells: Turning Clicks Into Clients
Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset.
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode of The Agency Hour, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at SGD, to explore how to transform your website from a static brochure into a powerful sales asset that gains value over time.
You'll discover:
Why your website is the only platform you truly control in a digital landscape
How to incorporate sales conversation insights into your website content
The importance of focusing on bottom-of-funnel content for maximum ROI
Why consistency and "mastering the mundane" beats chasing marketing tricks
Practical tips for creating one high-impact piece of content weekly
The most successful agencies aren't looking for marketing shortcuts—they're systematically improving their websites based on real customer interactions, building a valuable asset that works for them 24/7.
What You'll Learn
Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement.
Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts.
Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective.
Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action.
Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes.
Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process.
Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects.
Handy Links:
MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page -
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49:21
The Power of Selling Your Sawdust: Turning Existing Assets into Revenue
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.
If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.
What You'll Learn
The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
The Personalization Premium – Why clients will pay top dollar for personalized insights
Handy Links:
MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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54:31
How In-House Marketing Teams Are Evolving with Kasper Seirslev
Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals.
Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients.
What You'll Learn:
The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach
Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients
The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future
Handy Links:
Kasper Linkedin - https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dkZITE website - https://zite.agencyThe AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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35:35
Borrowed vs. Owned Assets: Why It Matters for Your Agency's Long-Term Success
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repurposing, and distributing content that actually moves the needle for your business.
If you want to stop creating "landfill content" that nobody remembers and start building valuable assets that generate leads and sales, this episode is packed with actionable insights you can implement immediately.
What You'll Learn:
Why "Rented" vs "Owned" Assets Matter - How platform changes can destroy your marketing overnight
The Content Leverage Framework - Turn long-form content into multiple high-value pieces
How to Stand Out Without Overproducing - Why "less is more" beats trendy editing styles
The Platform-Specific Strategy - Tailor your content for maximum impact on each channel
Converting Content Into Sales - Create assets that directly support your sales process
The Polarization Principle - Why "wallpaper content" fails and how to create memorable impressions
Building Your Email List - The most valuable owned asset you can develop
Handy Links:
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
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