Directionally Correct, A People Intelligence Podcast

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect!

Check out this episode of the #1 people analytics podcast with special guest, Madeline Laurano, Founder and Chief Analyst at Aptitude Research!

Host Cole Napper sits down with Madeline to unpack the real ROI of people analytics, drawing from Aptitude Research’s findings that only about 18 percent of HR leaders even track it while talent acquisition leaders lag further behind. They explore the critical gap between traditional HR metrics like time-to-fill that business executives largely ignore and the outcomes that actually matter at the C-suite level—retention, productivity, revenue impact, and cost. The conversation digs into how the pandemic-era technology buying spree left many organizations with underused systems whose data makes little sense, creating barriers that people analytics teams must now navigate by collaborating more closely with CFOs rather than operating in silos. Madeline and Cole contrast how HR leaders and analytics practitioners define ROI, emphasizing costs, benefits to the business and employees, and realistic payback periods that can shrink to months with AI rather than the multi-year horizons once common in HR tech. They discuss the need for ongoing measurement instead of once-a-year calculations, the value of distinguishing direct from indirect returns, and the simple power of “journaling” executive priorities to build credibility. Strategic workforce planning emerges as both a long-standing passion and source of frustration for Madeline—too often treated as a start-and-stop exercise triggered by layoffs or relocations—yet newly urgent amid AI-driven restructuring of how work and tasks get done. Cole outlines the extensive data required to assess AI’s true workforce impact: third-party skills and task information, actual usage from tools like Gemini or Claude, internal productivity metrics, non-employee labor contributions, and full cost comparisons including human labor versus AI tokens. Vendors claiming to have solved this, they agree, simply do not yet possess that complete picture. The pair also examine what it means to be an independent HR industry analyst: conducting quantitative surveys, qualitative interviews, and endless vendor demos to deliver market clarity and informed forecasts, while relying on hard-won judgment and discernment that years of experience—and even newly minted sharp analysts—can cultivate. Side conversations at small dinners and informal gatherings often reveal more about real buying decisions, organizational politics, and vendor positioning than formal research alone. Looking ahead, they explore the shift from people analytics toward people intelligence, where human judgment, context, and gut feel complement AI rather than being replaced by it, and why positioning AI as a tool serving people rather than an equal collaborator remains essential. Practical AI agent use cases that already work—highly focused, low-risk, end-to-end tasks such as candidate sourcing or frontline shift scheduling—demonstrate how technology can restore autonomy and meaningfully improve workers’ lives. Additional threads cover the declining relevance of college rankings beyond the top twenty for early-career hiring, the salary-equivalent value of well-designed jobs that offer variety, learning, and initiative, the underappreciated strategic role of organization design, and a proposed AI-era HR operating model built around workforce intelligence, capability architecture, and strategy. Throughout, Madeline shares insights from her role as MC and product judge at the HR Technology Conference and the messy current state of agentic AI that demands better governance and orchestration if the industry is to move beyond chaos. If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect!

Check out this episode of the #1 people analytics podcast with special guest, Nick Kennedy, CEO of The Workforce Planning Institute!

In this timely conversation, Cole Napper and Nick dive deep into the State of Workforce Planning Profession Report, revealing key insights on growth and challenges. The report shows massive variability in team sizes with no standard model—some 10,000-employee organizations run teams of six while smaller ones have just one or two. Job ads indicate strong expansion, post-COVID recovery, and 166% growth in APAC driven by aging workforce focus, local training, and Australian pioneers like Alicia Roach and Peter House.

Nick explains why executive buy-in remains hard: SWP needs direct senior leader access, which layers dilute in massive firms. Midsize organizations around 50-100k employees often have larger median teams as they've matured the function longer, unlike giants still focused on operational planning. The episode explores centralized to federated models that build business accountability while keeping central guidance.

It celebrates SWP Conference growth in Chicago, London, and Sydney, with anchored locations driving momentum and maturing content that closes practitioner gaps. Standout sessions from Target and McDonald's plus Five Eyes military collaboration highlight global relevance. Nick expanded the portfolio with interconnected events on people analytics, AI, talent, and capability under one ticket, embracing the golden triangle converging into workforce intelligence.

Cole and Nick align on this convergence, discussing talent acquisition feeding market insights, analytics shifting to scenarios, and behavioral science for stakeholder influence. Regional differences reflect geopolitics and healthcare but common challenges like Workday foster global sharing via the Institute.

Nick shares his entrepreneurial journey founding the Institute as a global body. From practitioner consulting, a botched tender prompted a pivot to community: collaborate over compete, democratize best practices, and support professionals thrust accidentally into roles. The Institute offers training, education, lifetime memberships, and a home for the profession without prescribing one right way.

Personal touches include Nick's morning productivity, overcoming sleep paralysis by cutting alcohol, and Top Gear car passion. In Cole's Corner they discuss fears, rapid fire on careers and characters, plus BCG HR trends where SWP ranks high alongside rising talent and org design topics. AI workforce transformation gets optimistic treatment—break down roles, skill shifts, and buy/build plans. The Tampa Bay Rays Moneyball evolution sparks talk on variety, configuration, and AI-enabled experimentation for competitive chaos.

This episode delivers practical wisdom for SWP maturity, convergence, and leading uncertainty. Nick's global trends and community insights offer a clear roadmap.

If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect!

Check out this episode of the #1 people analytics podcast with special guest, Colby Nesbitt, Senior Manager of Employee Listening at Netflix!

In this wide-ranging conversation, Cole Napper and Colby dive deep into whether People Analytics is having a full-blown midlife crisis. They explore how the field was built on the assumption that more headcount equals more productivity, an idea that's decoupling in the age of AI and shifting economics. Colby and Yuyan Sun's recent work argues we should move beyond headcount metrics to measuring productive capacity—the tasks, value, costs, and risks executed by humans and AI alike. Revenue per employee benchmarks are climbing, and companies are now rewarded for leaner operations, forcing People Analytics to reinvent itself or risk irrelevance.

The discussion gets spicy on the future of HR operating models. Colby envisions intelligence layers collapsing across functions, with HRBPs empowered by data while shared services get automated and centers of excellence hollowed out by AI. They debate how People Analytics, L&D, recruiting, and talent management might evolve into a more unified, boundary-spanning intelligence function. Colby shares insights from her unique journey as an IO psychologist at a performance management company, highlighting the science-practitioner gap and the humility required when moving from academia to startups and now Netflix.

A highlight is the backstory of Colby's wildly popular SIOP session inspired by Hot Ones—complete with panelists eating increasingly spicy wings while delivering unfiltered takes on embedding with IT/data science, revisiting psychological contracts, and the value of failed experiments and humanizing conferences. Colby recounts changing flights for sessions and the genuine wisdom mixed with hilarity, like JP Elliott sharing Taco Bell taco-making hacks.

They tackle Netflix's iconic culture memo, emphasizing that culture must be deliberately cultivated as a product, not owned solely by HR, and why portability across companies is tricky. Colby reflects on her NYT-profiled high school years, intrinsic motivation drawn from running as a metaphor for life, and the joy of big questions in her Substack Variance Explained. Sports analogies abound: why professional sports serve as a proxy for war and data-rich playground for studying leadership, teamwork, and performance—but why they're imperfect metaphors for work due to radical transparency in pay and metrics.

Performance distributions spark debate—is it a power law for outputs or normal for behaviors? They unpack compensation tensions between equity, proportionality, procedural vs. distributive justice, and whether high performers are underpaid relative to their value. Colby challenges the field on relevance, questioning why IO psychology settles for modest predictive validities and comfortable topics instead of tackling zeitgeist issues. Cole shares lessons from implementing 360 feedback that failed in reality, underscoring first-principles thinking.

Additional gems include listening for capability beyond sentiment, non-response bias in surveys, disembodiment of knowledge work, off-duty deviance in the WFH era, and Price's Law on outputs driving disproportionate impact. Colby stresses writing for intrinsic reasons—what only you can contribute—while navigating power laws in content creation. This episode is a masterclass in big ideas, self-reflection, and forward momentum for the field.

From AI's impact on work systems to chaos as a ladder for builders who entered People Analytics early, Colby and Cole emphasize curiosity, first-principles, and using this transformative moment to take big swings. Whether you're rethinking metrics, HR structure, employee listening, or your own career, this conversation delivers fresh perspectives grounded in real experience at Netflix and beyond.

If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect!

Check out this episode of the #1 people analytics podcast with special guest, Andrew Bartlow, Operating Partner & Senior Advisor at Altamont Capital Partners; Co-Founder, People Leader Accelerator!

In this episode, Cole Napper sits down with Andrew Bartlow for a wide-ranging conversation on what HR and people analytics leaders can learn from the world of venture-backed startups, private equity, and high-growth technology companies. Drawing on decades of experience spanning engineering, HR leadership, venture-backed software companies, private equity portfolio operations, and executive coaching, Andrew explains why context—not best practices—should drive every people decision.

Together, they unpack how venture capital, private equity, and public companies operate under fundamentally different business models, why HR leaders must understand investor expectations, and how those realities should shape workforce strategy, talent priorities, and the metrics that matter. Andrew demystifies concepts like bootstrapping, exits, venture funding, private equity ownership, and startup ecosystems while explaining how those forces influence executive decision-making and the role HR plays in creating business value.

The discussion explores why business acumen is the defining capability for modern HR leaders and why people analytics should always begin with understanding how the company creates value. Rather than chasing universal scorecards or generic best practices, Andrew argues that every metric should align with the organization's current business context. They debate which workforce measures truly matter—including headcount versus plan, critical hiring progress, labor cost as a percentage of revenue, productivity, profitability, and growth—and why commonly reported metrics like eNPS often receive far more attention than they deserve.

Cole and Andrew also explore how startup environments create entirely different talent dynamics than mature enterprises, why employee turnover is often driven more by external alternatives than internal dissatisfaction, and how labor markets, organizational stage, investor pressure, and company culture influence retention. They discuss talent density, organizational design, multi-incumbent roles, workforce planning, performance management, and why many HR teams mistakenly optimize for activities that executives value least.

The conversation also covers Andrew's entrepreneurial journey building an HR technology startup, lessons learned from failure, the realities of software entrepreneurship, and why founder experience fundamentally changes how leaders think about business. They discuss AI's growing impact on HR, how automation will reshape business partner roles, why judgment remains uniquely human, and what tomorrow's HR leaders must do to remain indispensable as AI increasingly handles transactional work.

Andrew also shares the philosophy behind People Leader Accelerator, how the program develops high-impact HR executives, why contextual thinking separates exceptional leaders from average ones, and what future HR professionals should prioritize if they want lasting influence inside their organizations.

Whether you work in people analytics, HR business partnering, organizational effectiveness, workforce planning, talent strategy, executive leadership, or simply want to better understand how high-growth companies think about people and performance, this episode offers a practical masterclass in aligning HR with business outcomes in the AI era.

If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect !

Check out our latest HR Tech Voices episode of 2026! In a special twist, host, Cole Napper, steps into the guest seat as he’s interviewed by special guest host, Alexis Fink, Founder of Propeller Insights and Co-Founder of the Data Driven HR Academy! We explore what "people intelligence" really means, Cole's People Intelligence Manifesto, and why people analytics isn't dead but instead is evolving into its next chapter.

At the center of the conversation is Cole's People Intelligence Manifesto and the ideas that inspired it. Rather than arguing that people analytics is dead, Cole explains why the discipline is entering a new era where AI fundamentally changes how organizations collect, analyze, and act on workforce data. He introduces his vision for people intelligence as the convergence of people analytics, talent intelligence, workforce planning, and behavioral science into a unified function capable of driving faster, smarter business decisions.

Alexis challenges many of the manifesto's boldest claims, leading to a thoughtful discussion about why organizations should stop treating dashboards as the ultimate deliverable and instead focus on creating business impact through decision support, organizational change, and intelligence. They explore why AI will increasingly automate descriptive reporting while elevating the importance of asking better questions, influencing leaders, and translating data into action.

The discussion also examines why industrial-organizational psychology is becoming more important—not less—in the AI era. As work itself is redesigned around skills, tasks, jobs, and intelligent systems, they explain why expertise in job analysis, organizational design, behavioral science, and workforce strategy will become even more valuable than traditional reporting capabilities.

Throughout the episode, Cole and Alexis debate whether people analytics professionals should remain scorekeepers or become active players helping organizations shape strategy and transformation. They discuss the responsibility of analytics leaders to create shared meaning from data, challenge executive assumptions when necessary, and guide organizations through one of the largest technological shifts in the history of work.

The conversation also explores the growing gap between research and practice, why collaboration between academics and practitioners remains difficult, and how organizations can better bridge evidence-based science with real-world business decisions. They discuss the future of people analytics teams, the changing skills professionals should develop, the role of AI-native technology platforms, and why today's disruption creates enormous opportunity for those willing to evolve.

Whether you're a people analytics leader, HR executive, workforce planner, organizational effectiveness professional, IO psychologist, HR technologist, or simply curious about how AI is reshaping the future of work, this episode offers an honest and thought-provoking look at where the profession is headed and why its next chapter may be even more exciting than its first.

If you like this episode, you’d also love exploring prior episodes—visit colenapper.com for the full archive and show links.