Authentic Marketing & Branding with Shauna Van Mourik
Welcome to the Guy Who Knows a Guy Podcast, recorded live at Podapalooza 15 with your host, Michael Whitehouse. In this episode, Shauna Van Mourik shares her insights on authentic marketing and branding for women coaches and therapists. She explains that authenticity is about being transparent, true, and intentionally you—without the pressure to reveal every personal detail. Learn how to build a brand that resonates with your ideal audience, overcome the "shoulds" in marketing, and create strategies that feel both natural and impactful.Key Discussion Points:• The real meaning of authentic branding and why it matters• How to merge your personal identity with your professional presence• Overcoming marketing challenges with a genuine, relationship-driven approach• Strategies to attract dream clients by being your true selfConnect with Shauna:Visit shaunaleigh.com to get in touch and learn more about her services.Host Contact Information:• Connect with Michael Whitehouse: guywhoknowsaguy.com• Discover Inspiring Summits: summits.funTune in for an engaging conversation that will inspire you to embrace your authenticity in your brand and marketing strategies!Mentioned in this episode:JV Connect, December 12-13, 2023Join us for JV Connect, the dedicated networking event
December 12th and 13th, 2023
https://www.jv-connect.com
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22:34
Stronger Teams & Leadership Insights with Jessper Maquindang
Welcome to the Guy Who Knows a Guy Podcast, recorded live at Podapalooza 15 with your host, Michael Whitehouse. In this episode, Jessper Maquindang—owner of Familied Management Consulting—dives deep into how leaders and managers can build stronger teams in today’s evolving work environment. From enhancing team cohesion through intentional connection to overcoming the unique challenges of remote and hybrid work, Jessper reveals actionable strategies for effective leadership and team building.Key Discussion Points:• The importance of continuous personal and leadership development• Strategies to foster genuine team connection and combat isolation in remote settings• How structured leadership training can prevent the pitfalls of the Peter Principle• Real-world tips for maximizing productivity and engagement in modern workplacesGet in Touch:• Visit Jessper’s website: familyconsulting.com• Connect with Michael Whitehouse: guywhoknowsaguy.com• Discover Inspiring Summits: summits.funTune in for an insightful conversation that will empower you to lead more effectively and build teams that thrive!Mentioned in this episode:JV Connect, December 12-13, 2023Join us for JV Connect, the dedicated networking event
December 12th and 13th, 2023
https://www.jv-connect.com
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23:39
Unleashing AI & Entrepreneurial Wisdom with Lois Wyant
Welcome to the Guy Who Knows a Guy Podcast, recorded live at Podapalooza 15 with your host, Michael Whitehouse. In this engaging episode, Lois Wyant—an entrepreneurial force with a background in online marketing and a passion for AI—shares her top four AI tools and the secrets to using them like a dedicated employee. From mastering ChatGPT with strategic training to leveraging AI video and innovative website tools like Xagio and smart chatbots, Lois provides actionable insights to help you boost productivity, enhance your digital presence, and reclaim precious time for family.• How to train AI tools by treating them like a new employee• Using AI video platforms to enhance content creation and drive YouTube engagement• Optimizing website structure with AI-powered tools for better ranking• Integrating virtual assistants and chatbots to streamline communicationAccess Lois’ Free Gifts & Resources at: myfavaitools.comHost Contact Information:• Connect with Michael Whitehouse: guywhoknowsaguy.com• Discover Inspiring Summits: summits.funTune in for a deep dive into the future of AI in business and discover practical tips to free up your time and accelerate your growth!Mentioned in this episode:JV Connect, December 12-13, 2023Join us for JV Connect, the dedicated networking event
December 12th and 13th, 2023
https://www.jv-connect.com
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20:34
Building Business Relationships: Lead Generation Secrets with Brenda Marie Sheldrake
Welcome to the Guy Who Knows a Guy Podcast with your host, Michael Whitehouse—recorded live at Podapalooza 15. In this episode, Michael sits down with Brenda Marie Sheldrake, a dynamic lead generation strategist who helps entrepreneurs build relationships that matter. Brenda reveals her secret to unlocking business opportunities by listening deeply, identifying challenges, and connecting people with the right solutions. Whether you’re tired of generic leads or just looking to foster genuine connections, Brenda’s insights will help you cut through the noise and focus on what truly drives business growth.Key Topics Include:The art of listening to uncover client challengesHow to turn introductions into qualified leadsThe value of relationship-building over cold outreachFree tools and strategies to boost your networking game (including a spotlight on “My Most Trusted”)Host Contact Information:Connect with Michael Whitehouse: guywhoknowsaguy.comDiscover Inspiring Summits: summits.funTune in and learn how to transform your approach to lead generation and business relationships!Mentioned in this episode:JV Connect, December 12-13, 2023Join us for JV Connect, the dedicated networking event
December 12th and 13th, 2023
https://www.jv-connect.com
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18:32
Automated Webinar & Laser Coaching Secrets with Rob Goyette
Welcome to the Guy Who Knows a Guy Podcast with your host, Michael Whitehouse, recording live at Podapalooza 15. In this episode, Michael reconnects with returning guest Rob Goyette—creator of Fast Revenue Laser Coaching and a seasoned expert in automated webinar strategies. Rob shares how his innovative laser coaching model transforms brief, focused sessions into high-value coaching engagements, and reveals the secrets behind his unique automated webinar format that perfectly balances on-demand convenience with the excitement of live events.During this engaging conversation, you'll learn:How the laser coaching model enables coaches to build trust and generate significant revenueStrategies for crafting a compelling automated webinar that transitions smoothly into your sales offerProven tactics such as attendance prizes and exit-intent pop-ups to boost webinar conversionsThe power of accountability coaching and simple, value-driven methods to kickstart your coaching businessFor more details on laser coaching, visit guywhoknowsaguy.com/laser.Host Contact Information:Connect with Michael Whitehouse: guywhoknowsaguy.comDiscover Inspiring Summits: summits.funTune in for actionable insights and practical tips that will help you scale your coaching business and automate your success!Mentioned in this episode:JV Connect, December 12-13, 2023Join us for JV Connect, the dedicated networking event
December 12th and 13th, 2023
https://www.jv-connect.com
They say it's not what you know, it's who you know, and it's true that a network is one of your most important assets. A network is not something you're born with. It's something you build. Every week, Michael Whitehouse, the author of The Guy Who Knows A Guy, and established connector in Southeast Connecticut will interview experts and entrepreneurs from Southeast Connecticut to share their expertise and experience with you.
He'll also answer your questions directly on topics of networking, sales, marketing, entrepreneurship and more. Email in your questions in text or audio format. Support this podcast: https://anchor.fm/guywhoknowsaguy/support
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