Prestige Consumer Healthcare’s Randi Jachino on Building Brand Equity Across a Diverse Portfolio
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Randi Jachino, Vice President of Marketing (US & Canada) at Prestige Consumer Healthcare. With a portfolio spanning over 25 brands across categories like oral care, motion sickness, and women’s health, Randi shares how she applies both analytical and creative thinking to manage diverse consumer needs and business goals.From starting her career as a CPA to leading marketing for powerhouse brands like Dramamine, DenTek, and Summer’s Eve, Randi discusses how to build brand equity without losing sight of immediate performance. She unpacks how Prestige strategically prioritizes brands within the portfolio, adapts to the realities of tariffs, retail pressure, and social virality, and ensures that upper-funnel and lower-funnel tactics work hand in hand.Key takeaways:There is no one-size-fits-all marketing strategy across a portfolio – each brand requires a tailored approach based on its role, category, and consumer mindsetBrand equity and short-term sales are not mutually exclusive – strong awareness drives stronger conversionRetail search and social content must align with the shopper’s intent and category behavior, from product education to conversion readiness Hosted on Acast. See acast.com/privacy for more information.
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25:49
Perfetti Van Melle’s Sylvia Buxton on Reinventing Impulse Marketing for the Digital Age
Podcast Description:In this episode of BRAVE COMMERCE, Sylvia Buxton, President and CEO of Perfetti Van Melle Americas, joins hosts Rachel Tipograph and Sarah Hofstetter to explore how impulse brands like Airheads and Mentos are thriving in a digitally transformed retail landscape.Sylvia shares how her team is reimagining impulse marketing for both eCommerce and brick-and-mortar environments, adapting traditional trade spend strategies, and maintaining brand relevance in a world of evolving consumer behaviors. With a forward-thinking approach to media diversification, retail media integration, and category innovation, Sylvia offers a masterclass in leading through change while staying true to brand fundamentals.Key Takeaways:Impulse marketing must evolve – Digital shopping behaviors demand new approaches to staying top-of-mind at the point of purchase.Retail media blurs lines between trade and marketing – Collaborative ownership and clear accountability are key to navigating investments across the funnel.Consumer shifts present new opportunities – Changing health trends and digital habits require brands to innovate both products and engagement strategies. Hosted on Acast. See acast.com/privacy for more information.
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24:34
Georgia-Pacific’s Laura Knebusch on Connecting Brand, Retail, and Consumer Experience
In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she’s evolving the role of marketing inside a legacy CPG organization.Laura shares how her team has shifted from traditional brand marketing to a full-funnel strategy that integrates national media, retail media, and shopper marketing. She talks about the benefits of housing retail media within marketing, the power of consistent measurement through in-house MMM, and the importance of building modern marketing talent with agility, curiosity, and resourcefulness.Key TakeawaysMarketing must do more than storytelling – it must deliver consistent experiences across every consumer touchpointRetail media belongs within marketing when collaboration and shared metrics guide investment decisionsMeasurement and MarTech only work when paired with strong change management and hands-on training across the organization Hosted on Acast. See acast.com/privacy for more information.
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27:01
Treasury Wine Estates’ Justin Noland on Navigating Headwinds and Elevating the Wine Experience
In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences.Justin explains how the company addresses climate change, regulatory hurdles, and shifting preferences by combining innovation, sustainability, and storytelling. He also shares his perspective on luxury growth, retail media in a restricted category, and how Treasury approaches influencer marketing with authenticity.For anyone in a highly regulated or tradition-rich category, this episode is a valuable look into how collaboration and experimentation can unlock growth.Key TakeawaysCollaboration fuels innovation – Treasury Wine Estates leans on cross-functional teams to meet challenges in sustainability, regulation, and digital transformationLuxury is resilient – Wine brands like DAOU are thriving by connecting premium experiences with meaningful consumer occasionsRegulation demands creativity – Influencer partnerships, social experimentation, and retailer collaboration are critical to navigating advertising constraints Hosted on Acast. See acast.com/privacy for more information.
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24:07
Ferrero’s Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth
In this episode of BRAVE COMMERCE, Danielle Sporkin, SVP of Media & Marketing Services at Ferrero North America, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on her nonlinear career journey from agency leadership to the Ferrero boardroom.Danielle shares how Ferrero’s philosophy of “change by preserving” guides their approach to digital transformation, retail media, and brand building. Drawing from her deep agency experience, she discusses how to foster collaboration across internal teams and external partners, build adaptive marketing structures, and deliver growth for legacy brands while expanding into new categories.For marketers balancing tradition with innovation, this episode is filled with insight on staying relevant while staying true to your brand.Key TakeawaysPreserve Core Values While Adapting to Change - Ferrero’s “change by preserving” philosophy ensures innovation and agility without compromising its foundational identity.Retail Media Requires Cross-Functional Collaboration - As retail media spans brand, trade, eCommerce, and shopper marketing, success depends on internal alignment and clear agency partnerships.Nonlinear Career Paths Build Stronger Leaders - Danielle’s diverse agency background across media, planning, and innovation allows her to connect functions and lead integrated growth strategies. Hosted on Acast. See acast.com/privacy for more information.
MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.
Netherlands