On Strategy Showcase

This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this series.

Two years in a row, eos and Mischief have won the global Best-of-the-Best Iridium award from the Effies - the highest global honor of all. Recorded live on stage at Cannes 2026, this is a conversation about the creative culture and insights that led to that business-building work, featuring Jeff McCrory, CSO at Mischief and Carley Caldas, SVP Marketing at eos. So much to learn here. You can also watch this episode on our website or YouTube channel.

We venture into the heartland to hear about the amazing work being done in Kansas City - Burger King, Frontier Airlines, Wendy's, Hills Pet Foods, Coco-Cola, and the Kanas City Chiefs. I'm joined by KC Chiefs CMO, Lara Krug, Jeremy Cline of Ryan Reynold's agency, Maximum Effort, Brad Jones, CCO at Barkley OKRP, Chris Cardetti, CSO at BarkleyOKRP and Howard Laubscher, CSO at VML. Thanks to Tracksuit, System1 and the Effies for supporting our live tour.

In this episode from our Effie series, Planning for Effective Outcomes, we talk with award-winning agency creative leaders about how they approach their work, evaluate strategic directions and about work they love that they didn't work on. Our next episode in the series features Mark Ritson and Andrew Tindall. Thanks to the Effies and Tracksuit for supporting this special, six episode series.

It was yet another strike against independent journalism. $1.1 billion in funding pulled back by the Republican administration. We learn how NPR (National Public Radio) responded in classic NPR style. They stood up for the public's right to ask hard questions. I talk with NPR's CMO, Mishka Pitter-Armand and Mischief's EVP Strategy, Ed Gunn. Our next live show is Sept 10th at GSD&M in Austin.