Shifting Focus with John Bunn

The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience 
Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding collections now start between $35,000 and $50,000.
But that transformation didn't happen simply because he became a better photographer.
In this episode of Shifting Focus, Chris and I break down the decisions that changed the trajectory of his career: getting clear on what made his work different, intentionally building a fashion-forward brand, raising his prices, investing in the right rooms, and developing genuine relationships with planners and other people who could open new doors.
Chris shares how attending his first Engage introduced him to an entirely different level of the wedding industry, how he rebuilt his network after moving from Maui to California at the beginning of COVID, and how one relationship eventually led to photographing Robin Roberts' wedding and opportunities around the world.
We also talk about what happens after you've already built a successful career. Chris shares why refinement matters more than constantly reinventing yourself, how he's adapting his imagery for a new generation of clients, and why today's couples don't just want to see what a wedding looked like. They want to feel what it felt like.
If you're trying to move into a new market, raise your prices, strengthen your brand, or get into rooms that feel one level above where you are today, this conversation is packed with perspective on what that progression actually looks like.
Learn more about Chris J. Evans:
Website: https://chrisjevans.com/ 
Speaking & Education: https://chrisjevans.com/speaking 
Instagram:  https://www.instagram.com/chrisjevansphoto 
 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle 
For one year, I've been building the Shifting Focus podcast from the ground up.
In this episode, I'm reflecting on everything that led to this moment, from launching How to Film Weddings back in 2018 to making the difficult decision to walk away and start over with a brand new vision.
I share the highs, the failures, the uncertainty, the lessons, and why I believe taking uncomfortable steps is often the only way to build something meaningful. If you've ever wondered why I made the transition, what happened behind the scenes, or what I've learned over nearly 500 podcast episodes, this is the story.
Whether you're a wedding photographer, filmmaker, or creative entrepreneur trying to get unstuck from the middle market, I hope this episode encourages you to keep showing up, stay consistent, and trust the process.
Thank you for being part of this first year of Shifting Focus. I truly couldn't have done it without you.
If this episode resonated with you, I'd love to hear from you. Send me a DM and let me know what part of your own journey you're in. And if you know someone who needs this message, share this episode with them.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

Mastermind Waitlist: https://john-bunn.com/exposure-triangle 
Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience 
In today's episode, I break down 3 ways to identify your ideal buyer.
- Why it matters in the first place
- Practical ways to know who is the right fit for you, and more importantly who you should say NO to
- A deep dive into how it has helped me push past the $50,000 mark for my work
Stop doing what everyone else is doing, and start building the life you want. Be sure to comment below and say hello!
As I mentioned there are a few tickets left for the Shifting Focus Experience (linked above), and I am opening up The Exposure Triangle Mastermind Group soon too! Thanks for the support, let's keep growing together.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

🎯 Join the Exposure Triangle Mastermind Waitlist:
https://john-bunn.com/exposure-triangle
 
🎟️ Learn more about The Shifting Focus Experience:
https://john-bunn.com/the-shifting-focus-experience
 
What does a $60,000 wedding booking actually look like?
 
In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together.
 
I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking.
 
This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients.
 
In this episode, you'll learn:
• What was actually included in a $60K wedding booking
• Why premium clients buy differently than middle market clients
• How networking created an opportunity years in the making
• Why trust mattered more than price
• How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible
• Practical lessons you can apply to your own business, no matter what you charge today
 
If you're ready to get unstuck from the middle market, this episode is for you.
 
Premium bookings aren't something you chase. They're something you build.
 
 
If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show.
 
 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

What does it actually take to build a photography brand that commands $50,000 weddings?
This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations.
Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work.
From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market.
If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out.
Connect with Danilo & Sharon:
Website:
https://www.daniloandsharon.com/ 
Instagram:
https://www.instagram.com/daniloandsharon 
YouTube:
https://www.youtube.com/@daniloandsharon 
Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast