Shifting Focus with John Bunn

The Exposure Triangle Mastermind: https://john-bunn.com/exposure-triangle  
Greg Finck is one of my favorite photographers in the world, so I'm not going to lie, I was a little nervous for this one.
Over the last 17 years, Greg has built one of the most recognizable and sought-after brands in luxury wedding photography. Today, he photographs multi-day celebrations around the world and charges anywhere from $60,000 to $100,000 for his work.
But this conversation isn't really about the $100K booking.
It's about what it takes to build a business that people actually want.
Greg and I talk about his journey from photographing his first wedding for $500 to working at the very top of the luxury market, and the intentional decisions he made along the way.
We get into pricing and the mental barriers that keep creatives from charging more, why Greg is incredibly selective about the work he shares, how he thinks about creating demand, and why relationships have played such a huge role in his success.
Greg also shares one of my favorite takeaways from the entire conversation: there are three reasons to take a wedding.
Money. Portfolio. Network.
If a job doesn't accomplish at least one of those three things, he doesn't take it.
This conversation is about playing the long game. Creating work you're proud of. Building a brand with intention. Developing real relationships. And making strategic decisions today based on where you actually want your business to go.
I walked away from this one incredibly inspired, and I think you will too.
Connect with Greg Finck
Website: https://www.gregfinck.com/
Instagram: https://www.instagram.com/gregfinck/
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

Exposure Triangle Mastermind is open: https://john-bunn.com/exposure-triangle

I got my feelings hurt this weekend.
I was working alongside some incredible photographers at one of the highest-end weddings I've ever been part of, and before we started day two, one of them pulled me aside and told me something they didn't love about the way I worked the night before.
My first reaction?
How dare you? 
But the longer I thought about it, the more I realized they were right about something. And I learned a lot from watching the way they carried themselves, communicated, and operated at that level. 
So on today's walk, I'm talking through that experience, what I'm learning about the luxury market, and why I think a lot of us are focusing on the wrong things when we're trying to grow.
Your work absolutely matters. But at a certain point, getting your work from an 88 to a 90 probably isn't what's going to move the needle.
Your brand matters.
Your network matters.
Your professionalism matters.
And maybe more than we realize, your mindset matters.
You don't have to wait for the results to start behaving like the person you want to become.
The results come later. The behaviors can start today.

https://john-bunn.com/exposure-triangle
Here's the full workshop GET UNSTUCK. In this episode, I play the full workshop I had this week for over 250 wedding pros. Tune in as I talk to the attendees and teach how to get Unstuck from the Middle Market

Get Unstuck Workshop:  https://john-bunn.com/get-unstuck 
You're working hard.
You're posting. Shooting. Editing. Networking. Changing your website. Trying new things.
But before asking, "What should I do next?" there's a more important question:
What is actually keeping me stuck?
In this episode of Shifting Focus, I'm breaking down the framework I've used to completely change the direction of my own business and the same framework I'm teaching inside my free GET UNSTUCK workshop.
We're talking about defining what you actually want, identifying who needs to want you, and taking an honest look at the three areas that determine how your business is exposed to the market: **your Work, your Brand, and your Network.
Because you probably don't need more things to do.
You need to know what actually deserves your attention.
I also share some of my own journey from shooting 45 weddings in a year and feeling completely overwhelmed to building a business that allows me to shoot fewer weddings, work with people I genuinely love, and create the kind of work I actually want to make.
If you've been working hard but still feel like you're spinning your wheels, it is time to get unstuck.
✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 
💻 Check out my shop for templates: https://john-bunn.com/shop 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 
💻 Check out my shop for templates: https://john-bunn.com/shop
I had a discovery call today that didn't go well.
So I went for a walk and started thinking about what I could have done differently.
Was it something I said on the call? Or did the problem actually start before we ever got on Zoom?
In this episode of Walk It Out, I'm thinking out loud about pre-qualifying potential clients, buyer psychology, discovery calls, and all the little things that happen before someone ever decides to book.
Because maybe getting better at sales isn't just about learning what to say.
Maybe it's about understanding the entire process better.
And just like I wouldn't open Premiere, drop footage on a timeline, hit export, and expect my best film, I probably shouldn't expect to jump onto a sales call without a process and consistently get my best result.
This one sent me down a rabbit hole.
What if we got just 10% better at this?
Welcome to Walk It Out, a Shifting Focus series. Real thoughts. Further clarity. A more intentional business.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast