Shifting Focus with John Bunn

My Shop: https://john-bunn.com/shop
What if the most valuable thing you could do for your business was something you didn't charge for?
Earlier this year, I filmed a wedding where the rehearsal dinner ran behind schedule. My contracted time was up, but instead of packing up and leaving, I stayed to capture the moments that mattered.
I didn't charge extra. I just wanted to take care of the family.
Fast forward several months, and I'm sitting across from the father of the bride at breakfast, talking about what made that experience different and why his family decided to trust me with another wedding.
That conversation got me thinking about something I believe a lot of wedding professionals overlook.
The difference between being transactional and being relational.
In today's Walk It Out, I'm talking about:
Why affluent clients aren't necessarily looking for the cheapest option.
How unexpected fees can damage the client experience.
Why going above and beyond doesn't always mean working for free.
The long-term value of building genuine relationships.
Why breakfast with a client might be more valuable than another networking event.
After nearly 20 years in the wedding industry, I'm realizing that some of my biggest opportunities haven't come from better marketing, a prettier website, or another Instagram post.
They've come from genuinely caring about the people who trust me with their memories.
And sometimes, the most important business decisions happen when nobody's watching.
ABOUT WALK IT OUT
Walk It Out is a shorter, more personal series from Shifting Focus with John Bunn. No guests, no big setup. Just honest conversations about business, creativity, life, and whatever I'm working through while I'm out on a walk.
Grab your headphones and come walk with me.

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide
What if the second shooter you're hiring is actually hurting your business?
This week on the Shifting Focus Podcast, I'm joined by Jimmy Lick, founder of Second Society and owner of Rora Film Co., to talk about something I think wedding photographers and filmmakers seriously underestimate: the people they bring with them on a wedding day.
Too often, we're looking for whoever is available, whoever is local, or whoever fits the budget. But when you're trying to move into the luxury market, the people representing your business matter just as much as the work you're producing.
Jimmy shares the experience that led him to create Second Society, including a wedding where he went through nearly 50 potential shooters, ended up flying in an entire team, and walked away with barely $1,000 in profit.
We also get into why hiring A-players changes everything, how the wrong second shooter can damage relationships with planners, and why investing in the right people can actually help you build a stronger, more desirable brand.
If you're trying to attract better clients, raise your prices, or build a business that doesn't depend entirely on you, this is a conversation worth hearing.
Connect with Jimmy:
Second Society: https://my.secondsociety.io/signup?via=john-bunn 
Presented by Bride & Groom Video
💻 Check out my shop for templates: https://john-bunn.com/shop 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

Want to do a mentor session with me? https://john-bunn.com/shop 
I've made a lot of mistakes in my business over the years because I was trying to take leaps instead of steps.
We live in a world that constantly tells us to grow faster, book more weddings, raise our prices, rebuild our brands, and do everything bigger and better. But what if the secret to building something sustainable isn't doing more? What if it's just taking the next step?
In this episode of Walk It Out, I'm talking about something I've been learning in my own life lately. From getting healthier and taking daily walks to rebuilding parts of Shifting Focus that I rushed through the first time, I'm realizing how much progress can happen when you stop trying to change everything overnight.
I also share some of the steps I've skipped in my own businesses, why those shortcuts eventually caught up with me, and how I've been approaching things differently.
And maybe my favorite part of this conversation is the reminder that not every season of life needs to be about growth. Sometimes the goal is simply to take care of what you already have.
Whether it's your business, your health, your marriage, your finances, or your relationships, you don't have to figure everything out today.
You just have to take the next step.
So grab your headphones, get outside if you can, and let's walk it out.
Presented by Bride and Groom Video: https://johnbunn.bridengroom.video/

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 
For years, wedding filmmakers have been an afterthought at industry awards. Photographers get celebrated, while filmmakers are lucky to get a category or two. But that's about to change.
This week, I'm joined by my friends Kyle Hustis and Camryn Bradshaw from Wedding Crashers, who decided it was time for wedding filmmakers to have something of their own.
They're launching the Wedding Film Awards, a full-blown, Oscars-style celebration at the historic Orpheum Theatre in Phoenix, Arizona, on December 9.
We're talking red carpets, black-tie attire, live music, an orchestra, 15 award categories, and some of the best wedding films from around the world being celebrated on the big screen.
But this conversation is about a lot more than an awards show.
We get into why wedding filmmaking has been overlooked for so long, what it takes to build something this ambitious from scratch, how they're approaching the judging process, and why this event isn't just for videographers. Photographers, planners, and other wedding professionals have a reason to be there, too.
I've gotten to know these guys over the years, and one thing I love about them is that they genuinely care about this industry. They're not waiting around for someone else to create something meaningful. They're doing it themselves.
If you've ever felt like the work you put into your craft deserves more recognition, I think you'll appreciate this conversation.
GET TICKETS TO THE WEDDING FILM AWARDS
https://www.theweddingfilmawards.com/ 
FOLLOW ALONG ON INSTAGRAM
Wedding Film Awards: https://www.instagram.com/theweddingfilmawards/ 
Kyle Hustis: https://www.instagram.com/kylehustis/ 
Camryn Bradshaw: https://www.instagram.com/camrynbradshawfilms/ 
 
💻 Check out my shop for templates: https://john-bunn.com/shop 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn
⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 
💻 Check out my shop for templates: https://john-bunn.com/shop 
Last week, I was walking around my neighborhood wondering if a couple was going to book me for a $25,000 wedding.
Well, they booked.
And on the very same day, I made a $99 sale that honestly might have meant even more to me.
Sounds ridiculous, right?
I've been in the wedding industry for nearly 20 years. I've booked weddings for significantly more than $25,000, sold thousands of digital products, and built a successful education business before.
But after taking a year off and starting over with Shifting Focus, that first $99 sale reminded me of something I think I've been forgetting.
Small beginnings matter.
In today's Walk It Out, I'm sharing the update on that wedding inquiry, why a single digital product sale had me almost crying, and what I've been learning about rebuilding confidence, serving the audience you already have, and figuring out what success actually looks like in this next season of business.
I also share something from a recent church service that really challenged the way I've been thinking about growth.
Sometimes it's not about reaching more people. Sometimes it's about doing a better job serving the people who are already here.
No big production. No perfectly packaged lesson. Just some thoughts from my walk.
Grab your headphones and come walk with me.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus 
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn 
⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast