Shifting Focus with John Bunn

What does it actually take to build a photography brand that commands $50,000 weddings?
This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations.
Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work.
From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market.
If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out.
Connect with Danilo & Sharon:
Website:
https://www.daniloandsharon.com/ 
Instagram:
https://www.instagram.com/daniloandsharon 
YouTube:
https://www.youtube.com/@daniloandsharon 
Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast

Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus
Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust.
In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe.
We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't.
Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends.
Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities.
Guest Links
Justin Roth Media
https://www.instagram.com/justinrothmedia/ 
Wed Track
https://www.wedtrack.app 
Wed Track Instagram
https://www.instagram.com/wedtrack 
Mentioned in this Episode
Adam Grumbo
https://instagram.com/adamgrumbo 
Peyton Frank
https://instagram.com/peytonfrank 
If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast
CHAPTERS
00:00 Introduction
01:43 Meet Justin Roth
03:00 From COVID to Wedding Filmmaking
09:18 Why Second Shooting Opens Doors
12:11 Building Relationships That Last
21:24 Why Luck Favors Preparation
25:19 The Mindset of a Great Second Shooter
31:19 Behind the Scenes of a Vogue Wedding in Italy
40:41 What Second Shooters Can Actually Earn
43:16 Building a Six Figure Career as a Second Shooter
45:40 The Code of Conduct Every Second Shooter Should Know
53:47 The Story Behind Wed Track
01:00:37 How Wed Track Simplifies Wedding Days
01:05:46 What's Next for Wed Track
01:06:23 Final Thoughts

THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience
In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity.
While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming the kind of artist people can't replace.
We talk about why creativity is a muscle that has to be trained, how to stop apologizing for your unique style, and why the more authentically you show up, the more valuable your work becomes.
Chloe also shares her journey from school photography to becoming one of the most recognizable creative voices in wedding photography, how she built relationships that fueled her business, and why feeding your creative soul is one of the best investments you can make—not just for your art, but for your career.
If you've ever felt creatively stuck, struggled to find your own style, or wondered how photographers build brands that command premium prices, I think you're going to love this conversation.
Connect with Chloe Ramirez
Education Website: https://chloeramirezeducation.cominstagram.com/chloeramirezphoto
Podcast: https://open.spotify.com/show/6y6aOwo3qjgPgdqaNAAehL?si=25c786065079498d
Photography Website: https://www.chloeramirezphoto.com
IG: https://www.instagram.com/chloeramirezphoto
Free Lighting Gear Guide: https://chloeramirez.podia.com/lighting-gear-guide
Afraid of the Dark: Intro to Off-camera Flash: https://chloeramirez.podia.com/afraid-of-the-dark
Profoto A2 Core Stills Kit: https://bit.ly/4ecIFiA 
 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast
 
Chapters
00:00 – Meet Chloe Ramirez
03:10 – From school portraits to wedding photography
05:54 – Balancing creativity and business
08:51 – Where creative inspiration comes from
12:06 – Building trust and networking with planners
14:57 – Developing a style that attracts the right clients
18:00 – Creativity is a muscle
20:56 – Why authenticity matters more than perfection
23:56 – Creative exercises that will make you a better artist
27:00 – Dealing with rejection and building resilience
32:31 – Building trust through your work and relationships
34:04 – How Chloe developed her signature style
39:00 – Mastering lighting without losing creativity
46:14 – Transitioning into education
50:09 – Building community and teaching others
54:57 – Why Chloe started her podcast

The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience 
For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build.
In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live.
This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional.
Connect with Jack & Alyssa
Website:
https://www.filmandfable.com/ 
Instagram:
https://www.instagram.com/filmandfableco 
Join The Exposure Triangle
https://theexposuretriangle.com/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
The Shifting Focus Experience 10/27 and 10/28 - http://john-bunn.com/the-shifting-focus-experience 
Starting a wedding filmmaking business during a global pandemic sounds a little crazy.
 
CHAPTERS
00:00 Introduction to Jack and Alyssa
04:50 Starting a Business During a Pandemic
07:43 The Hustle of Wedding Videography
10:44 Navigating Early Challenges and Learning
13:47 The Impact of Family on Business Decisions
16:52 Refining Their Brand and Clientele
19:51 Finding Their Unique Style and Process
22:41 Building Core Values and Ideal Clientele
25:39 Evolving Business Strategies and Pricing
28:25 The Importance of Community and Mentorship
35:57 Overcoming Pricing Mindset Hurdles
37:15 Building Confidence in Pricing
39:39 Finding the Right Market Position
41:43 The Evolution of Business Confidence
43:11 Current Business Landscape and Future Goals
46:40 Balancing Family Life and Business
52:00 Advice for New Entrepreneurs
55:18 The Heart of Service in Business
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience
John Bunn Films Experience: https://johnbunn.bridengroom.video/
In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health. Most of us have the wrong idea of what outsourcing is, so in today's episode I break down my thoughts.
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast