435. From Discount Weddings to 20K Bookings: A Year of Transformation
In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I'm sharing the moment things shifted for me, starting with a $7,500 wedding that changed everything. Instead of seeing it as a setback, it became the catalyst that reignited my passion and reminded me what was possible when I treated every project as an opportunity. We'll dig into how brand perception shapes your pricing, why consistency on social media matters more than ever, and how intentional networking opened the doors to planners and vendors who trusted me with bigger and better work. If you've ever felt stuck, undervalued, or unsure how to elevate your business, this episode is your roadmap. What you'll learn: • How shifting your brand perception changes what you can charge • Why consistency on Instagram led to over a million monthly story views • How networking and in-person connections accelerated my bookings • The mindset shifts that helped me grow into a luxury creator • Why every project, even discounted ones, can build long-term momentum Whether you're a filmmaker, photographer, planner, or any type of creative business owner, these lessons apply. This past year has proven that when you get intentional about your brand and how you show up, your business can transform faster than you think. 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email
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