

Alex Kutsishin (Fuel !nc Founder) on Performance Training, Leadership & Fixing Broken Education
05-1-2026 | 43 Min.
In this episode of Marketing Reboot: Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating for expert-guided practice as a means to improve skills and capabilities. The conversation also touches on the dynamics of team management, the role of innovation, and the future of Fuel !nc in transforming education for the next generation.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/fuelinc/#MakingBigShifts #PerformanceTraining #FutureOfWork#MarketingReboot #JoshAnderson #AlexKutsishin #FuelPlatform #Entrepreneurship #StartupLeadership #BusinessGrowth #PerformanceImprovement #LeadershipDevelopment #SalesTraining #WorkforceDevelopment #HighPerformanceTeams #TalentDevelopment #ScalingCompanies #FounderMindset #ExecutionOverKnowledge

Brian Potter on Efficiency, Repetition & the Economics of Progress
23-12-2025 | 20 Min.
In this episode of Marketing Reboot, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and how it applies to various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains. The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 https://ifp.org/author/brian-potter/

Sam Caucci on Wasted Talent, Worker Exploitation & Building Better Teams
19-12-2025 | 19 Min.
In this episode of Marketing Reboot: Making Big Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizations failing to unlock the talent already in front of them. Drawing from over a decade of experience helping companies onboard and train frontline workers, Sam explains how businesses can move from wasting talent to accelerating it.The conversation explores onboarding speed, middle management as coaches, workforce exploitation, wages, AI’s impact on work, and why companies must rethink how they train, develop, and support frontline employees. Sam also introduces practical frameworks—including the ABCs of people development (Autonomy, Belonging, Capability)—that leaders can apply immediately.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/erik-braund/#MakingBigShifts #FutureOfWork #WastedTalent #JoshAnderson #SamCaucci #OneHuddle #EmployeeEngagement #FrontlineWorkers #LeadershipDevelopment #Onboarding #WorkforceTraining #PeopleFirst #TalentDevelopment #HRInnovation #WorkplaceCulture #EmployeeExperience #BusinessLeadership #ModernWork #Reskilling #Upskilling #ManagementCoaching

Dylan Conroy, Host of The Ad Podcast, on AI Sales, Relationship Building & Modern Outreach
17-12-2025 | 33 Min.
In this conversation, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generation, emphasizing the value of starting a podcast for personal and professional growth. The conversation also touches on practical tips for maintaining productivity while traveling and the essential tools for effective outreach in the digital age.

Brynne Tillman, Author of The LinkedIn Edge, on Social Selling, Trust & Smarter Prospecting
12-12-2025 | 30 Min.
Brynne Tillman, Author of The LinkedIn Edge, on Social Selling, Trust & Smarter ProspectingIn this episode of the Making Big Shifts podcast, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies. The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.



MKTG Reboot: Making BIG Shifts