Rise with Roxie

What does it really take to build a global brand from nothing, without investors, without a safety net, and without losing yourself in the process?
This week on RISE, Roxie sits down with Aimee Smale, founder of Odd Muse. What began as a university project and a dream on an iPad became a multi-million-pound fashion brand with stores in London and New York, sell-out collections, and a fiercely loyal community.
But this conversation goes far beyond the highlight reel.
Aimee takes us back to her very first week packing orders from a tiny self-storage unit, then fast-forwards to the pressure, responsibility, and reality of leading a 60-person team. She shares the risks that paid off (and the ones that really did not), how she built momentum after a single organic influencer moment changed everything, and the practical lessons she wishes someone had told her sooner, from pre-orders to operations to hiring support.
Roxie and Aimee also get honest about the emotional cost of ambition. Burnout, overwhelm, anxiety, online criticism, and the strange loneliness of success. They explore how to protect your nervous system while still chasing big goals, why “more” is not always the answer, and what it means to rise into the best version of yourself, not just a bigger business.
New episodes every Monday.
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Feel drained by certain people in your life? Struggling to stay positive in environments you can’t simply walk away from?

In this bonus episode of RISE, Roxie answers a listener question about how to cope with negative people and emotionally draining environments when cutting them off is not realistic. Whether it is a colleague, a family member, or someone you live with, constant negativity can quietly affect your nervous system and leave you feeling tense, defensive, or emotionally exhausted.

Roxie explores the psychology behind emotional contagion and explains why other people’s moods can influence how you feel, even when you are normally positive or self aware. She shares practical ways to protect your energy while staying kind, including setting internal boundaries, reducing emotional access, shifting from reacting to observing, and creating simple rituals that help reset your nervous system after difficult interactions.

This episode is about learning how to stay grounded around negativity without becoming hardened by it. Because protecting your peace is not about changing other people. It is about changing how much access they have to your energy.

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Follow us on social! @risewithroxie

Do you actually understand what’s happening inside your body every month?
From PMS rage to ovulation confidence… from “why do I feel low?” to “why do I suddenly feel unstoppable?” Your hormones are running far more than just your period.
We sit down with Dr Hazel Wallace, author of Not Just a Period, and dive into the hormonal shifts that impact your mood, productivity, appetite, sleep confidence AND relationships.
Dr Hazel also addresses one of the biggest debates in women’s health: Is hormonal contraception helping us, or harming us?
This isn’t just about periods. It’s about performance, confidence, relationships, leadership and finally understanding your body.
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New episodes every Monday!
Get in touch with your questions, stories and dilemmas over at [email protected]
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@RiseWithRoxie #RISEwithRoxie #RoxieNafousi

Want to feel lighter instantly? Think clearer? Breathe deeper?
We're exploring The Power of Decluttering and why clearing physical space creates such deep emotional relief and mental lightness.
Decluttering isn’t really about “stuff” — it’s about identity, attachment, and the quiet weight of old versions of you. Every object in your space holds a story, and when your environment is cluttered, your nervous system is constantly processing more than you realise. That low-level stress, decision fatigue, and subtle sense of being on edge? It often starts with what’s around you.
We break down the science and psychology behind why a clear space feels so calming, how objects hold emotional memory, and why letting go strengthens self-trust and confidence. This isn’t about becoming a minimalist, it’s about removing friction, reclaiming your energy, and making space to rise.
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Follow us on social! @risewithroxie

Before Hollywood. Before Kim Kardashian. Before Jennifer Lopez.
Chris Appleton was a troubled kid from Leicester who was bullied and felt ashamed of who he was.
But he embraced himself, realising his roots aren’t what define him. Chris shares powerful tools on how to manage your inner critic, how to push through imposter syndrome and why discomfort is often the doorway to your next level.
Stop letting your past define your future. Your past is a chapter. Not the whole story.
Content Warning: This episode contains conversations around mental health.
Chris’ Book Your Roots Don’t Define You is out now.
New episodes every Monday!

Get in touch with your questions, stories and dilemmas over at [email protected]

Follow us on socials: www.instagram.com/risewithroxie
www.tiktok.com/@RiseWithRoxie

#RISEwithRoxie #roxienafousi